So….you’ve decided that you want to venture in to setting up a virtual advisory board with some of customers.
Perhaps you have run into some new cost pressures and need to find some innovative ways of engaging customers less expensively. Or perhaps senior leadership is mandating the investigation of more innovative ideas within the organization. Encouraging more enterprising thinking. Or you may have recently moved to a new company, brand or franchise and want to “shake” things up.
Looking for a vendor to help you get started should be something you consider carefully. There are several technical aspects you should be considering in your evaluation. Some questions you should be asking are:
Check out my video below for a more detailed perspective on what you should be looking for.
Impetus Digital is the Online Customer Advisory Board expert, offering the most comprehensive B2B Online Customer Advisory Board solutions. We increase customer intimacy, engagement and retention by creating a shared future direction with customer executives and key opinion leaders.