We take the complexity out of local and global stakeholder engagement, collaboration and innovation.
Pain Points Associated with Traditional Consultancy Meetings
The Evolution of the Authentic Advisory Board
Shifting from logistically complex, “one-off” meetings to convenient, continuous online touchpoints over time with advisors
An advisory board consists of a continuous relationship with a limited group of Stakeholders that meet on multiple occasions during their mandate to advise Members on different aspects of their business.
Introducing the Impetus InSite Platform®
For the creation of online touchpoint assignments
The Impetus IMPACT
How It Works
Meet Ken Smith
Meet Ken Smith
Ken is the Marketing Director for a major pharmaceutical company. He will be launching a new oncology product with a companion diagnostic in 12 months.
He and his cross-functional team will require strategic input from payers, physicians, nurses and patients as they finalize their pricing, health economic modelling, market access and launch strategy as well as their patient support program.
First, Impetus will initiate a Value Creator Discovery® (VCD) Session with the team to map out key priorities and objectives.
Second, Impetus will help the team develop a Campaign of Interactions® (COI) which is a map of the number, type and timing of advisor touchpoints required to achieve success metrics.
Impetus will lead the team in defining their target customers based on a series of specific characteristics and capabilities.
Impetus will then execute the online recruitment process, taking the logistical burden off of Ken and his team as well as streamline the advisor experience.*
* We require either direct or indirect consent to contact. The Impetus database, containing over 12,000 healthcare providers in over 91 different specialties, can be leveraged, however certain conditions apply.
Before each touchpoint is executed, Impetus will initiate a Touchpoint Planning Session with the team to elucidate the business rules and capture the data and questions the team would like answered.
Impetus’ medical writers will then write the content for each touchpoint which can then be reviewed and revised by Ken and his team.
Each online touchpoint assignment outlined in the Campaign of Interactions® is developed by Impetus after a discussion with the company project lead about their key objectives and questions for the assignment.
Impetus will develop a copy deck for each online touchpoint detailing the content for the HTML email and the assignment. Based on the approved assignment copy deck, Impetus will program the touchpoint into Ken’s private, secure, portal and then launch to his advisors. And upon layout approval, Impetus will launch the assignment to the company’s advisors.
Advisors will be able to complete an assignment on any device and at any time that is convenient for them. The portal is so intuitive, training is not required. If questions arise, Impetus’ EPIC Support will be accessible at the click of a button.
Assignments are kept “live” in the portal for 2-3 weeks with Impetus sending out customized email reminders to ensure a minimum of 90% completion rates by advisors for each touchpoint. During the opt-in phase, advisors can also request to receive text message reminders for assignment due dates, if it’s convenient for them.
Activity Tracking and Reporting
Activity Tracking and Reporting
While the online assignment is live, Ken and his team will have access to an on-demand advisor Activity Tracker. When the assignment deadline is reached, Impetus will deliver a comprehensive Summary Report and will discuss the analysis and make recommendations for the next touchpoint.
Impetus manages adverse event tracking and follows all legal and compliance requirements. The Impetus InSite Platform® has passed all Global Risk Assessments and is private, password protected, SSL encrypted and maintains failsafes, redundancies, intrusion detection, data backup durability and access controls.
Synchronous Web Meetings
Synchronous Web Meeting
Impetus may advise Ken that one of his touchpoints will be best delivered via a web meeting. We will handle everything from the logistics, to the technical troubleshooting and web meeting hosting.
We will assist Ken in developing the framework for his meeting using integrated polling and random round robins to ensure maximal engagement and discussion.
In-Person Consultancy Meetings
In-Person Consultancy Meetings
Impetus will assist Ken and his team with live meeting strategy planning and will devise an agenda that maintains both topic momentum and principles orientated to adult learning.
Impetus integrates didactic presentations with panels, debates and discussions along with proprietary “gamestorming” workshops. We can also manage all of the meeting logistics if requested.
How It’s Used
Custom Advisory Board Solutions for the Entire Brand Life Cycle and Cross Functional Team
Bolster customer engagement and relationships while reducing the cost, inefficiency, complexity and frustration having to deal with multiple stakeholder strategic initiatives when working with large teams and limited resources.
- Investigator, Research Coordinator, Trial Sponsor Meetings
- IND Submissions
- Clinical Trial Protocol Development, Advice on Real World Evidence and Endpoints, and Amendments
- Peer Review Journal Article Development
- Regulatory Drug Submission and Product Monograph Reviews, Annotations and/or Expert Quotations to Validate and Bolster Submissions
- Health Economic, Pricing, and Market Access Reviews, Annotations and Expert Quotations to Validate and Bolster Dossiers
- Public and Private Drug Formulary Inclusion Discussions
- Futuristic, Innovative, and “Beyond the Pill” Partnership Discussions and Planning
- New Product Market Planning
- Discovery of Clinical Relevance and Application of New Data
- Optimization of Marketing and Sales Strategies and Tactics
- Speaker Communication Centers
- Planning for Generics and Follow On Biologics
Allow your customers and colleagues to participate, advise, share and collaborate at a time and place that is most convenient for them
Work with customers to develop treatment, testing or process guidelines
Coauthor manuscripts, articles for publication, posters or abstracts for conferences
Create medical education programs, slides, articles, brochures or patient materials
Reach and publish consensus on treatment and testing protocols
Gather intelligence on competitors, market dynamics, patient journeys, ...
Co-create regulatory, health economic and market access dossiers bolstered by advisor opinions
Client and Advisor Testimonials
Our clients are the lifeblood of our business, and we are passionate about working strategically to develop, implement, and sustain online portals to enhance communication and collaboration between our clients and their customers.
There are many benefits in working with Impetus Digital. It is wonderful to work with people who know what they are doing and have lots of experience in conducting advisory boards. Impetus guided us through the process, and being able to do a lot of the things that we don't have the time or skills to do has been instrumental. This has probably been the easiest meeting we have put together!
A very useful platform for any activity generating a specific output or requiring confirmed input from customers. One added benefit is that you have evidence and metrics of the quality of input from your individual advisors... I would definitely recommend them to others.
We have worked with Impetus Digital for many years now and have seen quite an evolution of our online portal ... initially what was developed for meeting logistics support has now turned into an extremely cost effective and impactful tool for engaging our customers in a consistent and meaningful way.
The platform worked very well! It was a great user interface — we need more well-designed technology in healthcare! I did like the format too. It does give you time to think about your answers, as well as the ability to read each others posts to stimulate further thoughts. I also like the fact that we can do it at our own convenience!
I have been extremely impressed with the services that Impetus has to offer. The account manager I work with at Impetus is one of the best in the industry. He has the ability to assess my needs and partner with me to develop outstanding programs. He is forward thinking and often brings suggestions to the table that elevate my projects.
We leveraged the Impetus InSite Platform to create a standing payer advisory board. We were able to create a series of online touchpoints through the year and ask a variety of questions pertaining to our product launch. Our advisors are fully engaged and love the convenience of the portal.
Who We Serve
The world of Impetus Digital spans around the globe with clients in Canada, the US, Europe, Latin America, Africa, and the Middle East. Based in Toronto, we bring local perspective and international expertise to every project.
At Our Core is Knowledge
Impetus has a wealth of experience working with physician, nurse, payer, and patient advisors, across numerous therapeutic areas, in the medical, regulatory, reimbursement, and marketing spaces
Who We Are
Located in downtown Toronto, our team has been proudly serving customers around the world since 2008
What We Stand For
Impetus believes in disrupting the way companies interact and seek advice from key opinion leaders and C-Suite Executives by using convenient, asynchronous online forums and digital tools.