The Impetus Impact
Increase convenience, efficiency and productivity. Decrease scheduling conflicts, language barriers and the costs associated with live meetings
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Engagement Rates
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Improvement in Costs of Running Live Meetings
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Increase in Speed to Access Insights and Data
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Improvement in Quantity and Quality of Information Shared
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Improvement in Convenience
Campaign of Interactions®
Engage your customers through a series of online touchpoint activities
Online Advisory Boards
Advisors need time to process information. It’s often difficult to get great quality insights from customers at a single meeting where there is too much to discuss and so little time!
We help our clients move away from the “throw enough to the wall and hope something sticks” mentality by spreading out the content from “packed” meeting agendas over the course of months using our strategic Campaign of Interactions® process.
Through the Impetus InSite Platform®, customers can be engaged at a time and place that is convenient for them to share insights in a continuous manner through highly engaging and relevant “touchpoint activities”.
We guarantee 100% execution of your Advisory Board Campaign of Interactions® to your satisfaction or your money back!*
*Some conditions may apply.
Online Working Groups
Coordinating subject matter experts from across geographies, functions, chapters, regions, special interest groups and institutions to collaborate on projects is a tall order!
Through our strategic Campaign of Interactions® process we will help you to build a plan that will map out how and when you will complete a project collaboratively online with your other project group members.
Through the Impetus InSite Platform®, and a series of digestible online project “touchpoint activities”, we assist our clients in retrieving granular input from all participants to complete specific projects in a simple, timely and cost effective manner.
Working Group Project Outputs
How it Works
Navigate through the tabs below to see how the Impetus Solution can work for you
Meet Dr. Jonas
He is a medical oncologist at a leading cancer center.
He was recently invited to participate in a pharmaceutical company’s Advisory Board as well as a Virtual Working Group to develop a clinical trial protocol.
Within 5 minutes of receiving the email invitation for the programs, Dr. Jonas was able to log into the company’s private online portal to complete his program registration and service agreement.
Participation is Convenient
For each online touchpoint assignment, Dr. Jonas receives an email notification with a link and login instructions to access the company private portal.
Dr. Jonas is able to participate by completing questionnaires and interacting with his colleagues through discussion forums. He can complete assignments on his phone, tablet or computer whenever it is convenient for him. He is also sent customized emails reminding him of the assignment deadlines.
Collaborating is Simple
Dr. Jonas receives each draft of the clinical trial protocol as a new online “touchpoint activity” with clear instructions and a deadline for completion.
He is able to annotate each version online and read and reply to his colleagues comments.
The portal is so intuitive and easy to use no training was required. If questions arise, Dr. Jonas is able to access online support at the click of a button!
Impetus InSite Platform® is Secure
Rest assured, your portal comes secure out of the box. The following are included by default:
- Private and password protected
- SSL encrypted
- Our servers have failsafes and redundancies
- Intrusion detection
- Data backup durability
- Access controls
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Why Impetus
Case Studies
Impetus has proven success in improving outcomes for their client’s Customer Advisory Boards and Working Groups. See for yourself in the case studies below!
Customers
Our clients are the lifeblood of our business, and we are passionate about working strategically to develop, implement, and sustain online portals to enhance communication and collaboration between our customers and theirs. Our clients love us, but don’t just take our word for it…
Novel modality to promote collaboration and partnerships. I would definitely recommend this type of forum for future ad boards.
We have worked with Impetus Healthcare now for 3 years and have seen quite an evolution of our online portal … initially what was developed for meeting logistics support has now turned into an extremely cost effective and impactful tool for engaging our customers in a consistent and meaningful way.
Impetus is there every step of the way, supporting me, guiding me and ensuring that the follow up is managed with my customers … would have to be an integral component of any brand planning process that I would be managing.
It certainly saved a great deal of travel time (and expense), given the size and geographic spread of the group … I liked that the comments made by the group were archived and accessible for repeat views.
Impetus has allowed us to engage our customers more frequently and provided them with a tool to give us feedback on initiatives and all of this is done at their convenience.
A very useful platform for any activity generating a specific output or requiring confirmed input from customers. One added benefit is that you have evidence and metrics of the quality of input from individuals…
Managing Directors
Janice Smith
Co-Owner and Managing Director
Janice worked in the pharmaceutical industry for over 18 years in a variety of sales and marketing management roles and therapeutic areas including: oncology, cardiology, respiratory, GI, psychiatry and CNS. As the Oncology Business Unit Director at AstraZeneca, Janice led the successful launch of Arimidex in early breast cancer, Faslodex in advanced breast cancer and IRESSA in metastatic lung cancer. Janice also has experience as a strategic communications consultant focusing on the not-for-profit health sector.
Janice, always ahead of the crowd, keeps her eyes focused on the future and the myriad of novel ways for healthcare companies to innovate and she brings this clarity of vision to everything that she does.
Natalie Yeadon
Co-Owner and Managing Director
Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing and early brand commercialization management roles both in Canada and in the US in several different therapeutic areas including: oncology, HIV, psychiatry, neurology, psychiatry, rheumatology, and immunology. Natalie assisted with the launch of Herceptin for HER2+ early breast cancer in the US when she resided in San Francisco working for Genentech. Natalie started her career as a Radiation Therapist treating cancer patients at the Princess Margaret Hospital.
A proven leader with an entrepreneurial spirit and a record of consistently achieving results, Natalie dedicates herself to improving healthcare outcomes by connecting stakeholders using the Impetus managed online solution.