THE
OBSTACLE

As much as some health care providers (HCPs) enjoy seeing their colleagues in person, regularly attending face-to-face learning and training events is not always doable due to conflicting work or family commitments. Further, in-person sessions are only customizable to a limited degree, and not everyone enjoys the same format of learning.

From a Pharma perspective, in-person learning and training programs come with a substantial cost from venue and equipment rentals, vendor coordination, as well as internal and external resources. However, some Pharma teams are worried that participant engagement, interactivity, and learning are compromised in the virtual setting.

THE
STRATEGY

  • Leveraging a comprehensive, all-in-one online platform for all virtual/hybrid learning and training programs, across all therapeutic areas, to ensure that the programs are customized for a diverse group of learners while still streamlining the operations behind the scenes.
  • Partnering with a vendor that provides end-to-end support, including strategic planning to optimize participant engagement and interactivity, invitation and registration management, agenda development, program logistics, technical support, medical writing, reporting, content creation services, and more.

All virtual and hybrid meetings and programs are moved to an all-in-one safe, secure, and 100% Pharma-compliant virtual platform. This allows Medical Education and Medical Affairs teams to create a streamlined, yet fully customizable, approach to learning and training, both for HCPs and their internal field force.

To optimize participant interactivity, the teams work with strategic experts to help them choose the most appropriate online engagement tools and to plan the agenda and workshops. To foster inclusivity and diversity, a mix of synchronous and asynchronous activities are planned, with automatic translation, speech-to-text functionality, and expert interpretation readily available wherever applicable. This helps overcome language, time zone, computer-savviness, and scheduling barriers.

Leveraging a large variety of tools and services, diverse programs are planned to suit all preferences, ranging from ongoing Community Boards for best practice-sharing and case study discussions to virtual journal clubs, self-paced learning modules, educational webinar series, large-scale learning events, and much more.

Note: all of the below programs can be a stand-alone initiative or combined with one or several other programs.

Impetus Digital’s two award-winning, 100% Pharma-compliant virtual meeting and event solutions, InSite Touchpoints™ and InSite Events™, allow you to host all of your virtual and hybrid programs on the same platform.

Having a large portfolio of virtual tools (“building blocks”) to choose from means you can combine them in endless ways to completely customize your program. The platform’s automatic translation (100+ languages) and speech-to-text tools ensure a seamless user experience.

We will work closely with you to understand your goals and will provide strategic advice on how our tools can be leveraged to meet your objectives. Among others, our InSite™ suite of tools and services includes:

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Increase in the speed to project completion
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Decrease in cost and resources
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Geography, time zone, or language barriers
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More customizable virtual tools vs. other leading platforms
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Higher invitation email open rates vs. industry standards
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Increased frequency and reach of KOL interactions
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More streamlined operations by eliminating the need for multiple vendors
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Client satisfaction
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Participants who are very/extremely satisfied with the virtual platform
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