Authenticity

In the digital era, we all feel a bit naked. That can be scary. But at Impetus we believe that’s a good thing. It makes us pause and think about transparency and what that means.

It is no longer feasible to hide behind bureaucratic filtering and regulatory systems to prevent information from becoming available. The system, over time, will make this obsolete. Speed, agility and transparency will just become a expectation of brands and organizations in order to stay competitive.

At Impetus, we enable companies to authentically share their brand issues and concerns with their valued customers in order to gain honest reflections and insights. We call this true “open source strategy planning”.

Truth is not for the faint at heart. But truth does set a brand free. We challenge our clients to migrate away from seeking consult under the guise of promotion and humbly ask for candor instead.

Partnership

At Impetus, partnership means so much more than just working together. To us, partnership is a mindset. It is the act of relying on other people in order to be successful.

Intrinsic to this is trust. Something that takes time to develop. But nonetheless, an essential element. In order to establish trust, both parties will need to demonstrate reliability and a track record for telling the truth and keeping promises.

At Impetus, we rally our clients to do more than give the concept of partnership lip service.

We encourage companies to update their key clients about pivotal decisions that are made based on advisor feedback. By closing the loop on issues, customers gain assurance that their voices are heard and that their opinions are relevant.

We provide the tools for organizations to strategically partner with their customers. And this, for us, is when all the magic happens.

Simplicity

At Impetus, we believe that brilliance lies in simplicity. We also believe that engagement and gathering knowledge does not need to be complex.

At Impetus, we provide intuitive digital tools and an online platform that allows companies and their customer advisors to conveniently collaborate.

No longer do companies need to infringe on customer’s personal or work commitments. Advisors can log into the company portal and share insights and provide feedback asynchronously at a time and place that works best for them.

Advice can be sought after quickly and companies can simultaneously respond, pivot or reorient their strategies as a result.

The impact: a simple, highly efficient system of managing customer insights and relationships while providing a convenient and easy to use digital platform for communication and collaboration.

Value

At Impetus, we believe you don’t need to spend a fortune to build strong customer relationships or seek great advice.

For any size company, there is always pressure on the bottom line and cost savings measures are often enforced.

By using the Impetus Insite Platform® and a Campaign of Interactions®, companies can strategically co-develop their brand strategies with their key customers without having to break the bank.

In addition, granular insights, not often extracted from everyone equally at live meetings, can be captured using this online mechanism of online touchpoint assignments.

The result is the capturing of high value ideas or work outputs from key customers as well as the building and retention of strong partnerships at a fraction of the cost using more traditional methods of collaboration.