Who we are

Virtual engagement experts helping life science companies have ongoing conversations with their customers through our best-in-class online collaboration tools.
Impetus Digital Overview
Fast Company_World Changing Ideas 2021 Standard Logo
Impetus Digital's Climate Leader Plus badge from Aclymate

International expertise & experience

Impetus Digital has a large global footprint, with clients and advisors in Canada, the US, Europe, Asia, Australia, Latin America, Africa, and the Middle East. Based in Toronto, we have been bringing local perspective and international expertise to every project since 2008.

Impetus Digital Global Presence

At our core is knowledge

Impetus has a wealth of experience working with physician, nurse, pharmacist, allied health, payer, and patient advisors, across numerous therapeutic areas, in the medical, regulatory, reimbursement, and marketing spaces.

We have expertise in all therapeutic areas

What we stand for

Impetus Digital believes in disrupting the way companies interact and seek advice from key opinion leaders and C-Suite Executives by using cutting-edge, convenient asynchronous & synchronous online tools.


Partnership means so much more than just working together. To us, “partnership” is a mindset. It is the act of relying on other people in order to be successful. When partnering with Impetus, you can rest easy knowing that every little detail will be taken care of!


We believe that you shouldn’t have to spend a fortune to build strong customer relationships or seek great advice. We will develop a personalized Longitudinal Expert Engagement Plan™ to help optimize the participant engagement rate and the quality and quantity of insights gathered, all while taking your budget, timelines, and project objectives into consideration.


Partnering and developing authenticity requires communication agility, responsiveness, and consistent interactions over time. This is true both for the relationship between the vendor and client and between the client and their advisors.


We believe that brilliance lies in simplicity. We also believe that engagement and gathering knowledge does not need to be complex. Our online platform is so easy to use that no training is required!


We have 13 years of experience in optimizing participant engagement and interactivity online and in person. We know how to bring digital ghost towns to life and create vibrant, long-lasting virtual communities.


Innovation means finding new and creative ways to leverage our existing tools and constantly improving and adding new features to our platform. We love designing unique and innovative programs and experiences in partnership with our clients!


There are hundreds of virtual event platforms but only one Impetus Digital team. We are set apart by our 360° coverage and care and 24/7 white-glove service. We work tirelessly behind the scenes to ensure that your meetings and events run smoothly and seamlessly, creating blissful experiences for both the organizer and participants.


We have pledged to become carbon-neutral by 2030 and are actively working towards this goal through a variety of initiatives and partnerships. We believe that replacing in-person meetings with virtual or hybrid encounters is an important tool for minimizing our environmental footprint and we can help guide you through this process.

Why Our Clients Choose Us

In a recent survey, 100% of clients who provided feedback were very happy with our services, with 75% stating that their experience was perfect or near-perfect!

Among our clients’ advisors, 94% rated the platform as great or excellent, with an average satisfaction score of 4.5 out of 5 (median: 5).

“The virtual meeting ran extremely smoothly, particularly the workshop breakout transitions. The Impetus team was highly responsive to requests from us and customers.”

“Great people: knowledgeable, cooperative, supportive, understand customer needs, flexible, highly professional, pleasant in communication!”

We are Impetus Digital!

Janice Smith


Janice worked in the pharmaceutical industry for over 18 years in a variety of sales and marketing management roles covering multiple therapeutic areas, including oncology, cardiology, respiratory, gastroenterology, psychiatry, and neurology. As the Oncology Business Unit Director at AstraZeneca, Janice led the successful launch of Arimidex in early breast cancer, Faslodex in advanced breast cancer, and Iressa in metastatic lung cancer. Janice also has experience as a strategic communications consultant focusing on the not-for-profit health sector.

Natalie Yeadon, Co-founder & CEO, Impetus Digital

Natalie Yeadon

President and CEO

Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas, including oncology, HIV, psychiatry, neurology, rheumatology, and immunology. Natalie assisted with the launch of Herceptin for HER2+ early breast cancer in the US when she resided in San Francisco working for Genentech. Natalie started her career as a Radiation Therapist treating cancer patients at the Princess Margaret Hospital.