We have previously discussed the potential roles of real-world data (RWD) and real-world evidence (RWE) for drug access. However, the precise roles of RWE in facilitating regulatory and reimbursement decisions remain poorly defined. Specifically, the types of studies, quality of data, and level of evidence to consider in the reimbursement decision process remain largely unclear….
Did you know that the top 10 highest grossing drugs in the United States only help between 4-25% of patients who take them? In addition, some drugs may even be harmful to certain minorities because of bias towards non-Hispanic white participants in traditional clinical trials. These statistics should be worrisome to physicians, patients, and payers….
What is Bionics and Why Should You Care? Bionics – also known as biomechatronics – is the study of mechanical systems that function like living organisms or parts thereof. More specifically, human bionics is an applied interdisciplinary science that integrates mechanical elements or devices with biological systems such as human bones, muscles, internal organs, and…
Artificial intelligence, or AI for short, is one of the most highly anticipated digital healthcare technologies. While the concept of AI may still seem futuristic to some, the era of machine learning is already here. Uptake in pharma has been relatively slow compared to in other industries. However, this is gradually changing. AI is developing…
We have recently discussed several important considerations for pharma when looking into the future. While some future directions seem clear, such as the increased use of pharmacogenomics for personalized medicine, digital tools and neurotechnology apps, and incorporation of behavioral science in marketing and education efforts, others are more difficult to predict. In the setting of…
In this medical cannabis advisory board case study, we summarize the design, results, outcomes, and benefits of conducting a series of online touchpoints for creating educational materials with key opinion leaders. In the first of two planned touchpoints, the client used interactive group discussion tools to gather important insights from senior medical cannabis dispensary representatives on their…
Why sleeping well is key to your wellbeing and productivity Did you know that poor or too little sleep can have important long-term effects on your health and well-being? Not to mention its effects on learning, memory, problem-solving, decision-making, and productivity. Impetus Digital wants to help you be more productive, both with your advisory boards…
We are extremely excited to announce that Impetus Digital has been certified as a WBE (Women Business Enterprises) employer! At Impetus, we not only believe in employer diversity — it is one of our core strengths. Impetus Digital is co-owned and operated by Janice Smith and Natalie Yeadon, and has a diverse team of employees stationed…
In this diabetes market access case study, we outline the design, results, outcomes, and benefits of conducting a series of online touchpoints. In addition to saving our pharma clients time and budget, online touchpoints have multiple benefits over in-person meetings such as high engagement and interaction rates, and the secure and audit-friendly system used. Click here…