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Trust and transparency in Pharma & healthcare: impact of the COVID-19 pandemic

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Natalie Yeadon
folder_openPatient Engagement, Pharma Headlines, Psychology of Digital Collaboration
A version of this article was previously published on PharmaPhorum. Trust in life science companies has fluctuated since the start of the pandemic. The reputation of COVID-19 vaccine makers understandably soared early on, as clinical trials were started and completed in record time, giving hopes to millions…
The Impetus InSite Platform® for internal MSL/Sales training programs and events

Top 10 ways to leverage the Impetus InSite Platform® for internal MSL/Sales training programs and events

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Natalie Yeadon
folder_openImprove Your Advisory Boards, Top 10 Tips
Well-designed internal training programs enable Medical Science Liaisons (MSLs), Sales Representatives, and other field staff to better explain, analyze, and discuss the current clinical landscape, available products/devices, new clinical and real-world data, as well as patient lifestyle management strategies. It also improves their overall knowledge of the…
Earth Week 2022

Earth Week 2022

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Cecilia Petrus
folder_openImpetus Team
Last week, we hosted Impetus Digital’s second annual Earth Week celebration! Much like in 2021, during Earth Week 2022, we shared articles, tips, recipes, and resources to inspire each other to make greener choices in our daily lives. Then, when the Canadian “spring” prohibited many of us…
Three wellness trends to look out for in the future

Three wellness trends to look out for in the future

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Cecilia Petrus
folder_openGuest Authors
This is a guest article and does not necessarily reflect the views and values of Impetus Digital.  Exercise has always been an important part of the human experience, both for keeping physically fit and for the mental health benefits. Modern living allows many of us the luxury of…
Digital opinion leaders

Digital Opinion Leaders (DOLs): Who are they and how can Pharma engage them?

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Natalie Yeadon
folder_openFuture of Healthcare, Improve Your Advisory Boards, Patient Engagement, Pharma Headlines, Psychology of Digital Collaboration
A version of this article was previously published in the Journal of mHealth. With our growing dependence on social media over the past decade, Digital Opinion Leaders–or “DOLs” for short–are becoming an increasingly important stakeholder group for Pharma teams to engage and consult. But who are these…
Climate change is one social issue that pharmaceutical companies should work on tackling

Join us! Virtual Earth Week Challenge for Companies

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Cecilia Petrus
folder_openImpetus Team
Last year, for our first-ever virtual Earth Week celebration, we let the Impetus Digital team take (paid) time during the week to do something nice for the environment. We gave a few general suggestions (clean up trash, plant something, etc.), but everyone could choose their own activities.…
Top-10 tips for a sustainable home office

Top 10 Tips for a Sustainable Home Office

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Cecilia Petrus
folder_openImpetus Team, Top 10 Tips
Although many people are starting to go back to their offices, at least for part of the week, many others are looking at permanent ‘Work From Home’ (WFH) set-ups. At Impetus Digital, we have over 14 years of experience running a 100% virtual company (check out our…
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