“Fake News” and Credibility in Medical Publishing

A version of this article was previously published on Pharmaphorum. Doubtlessly, one of the defining phrases of the 2010s is “fake news.” We hear it being thrown around by politicians and celebrities alike, not to mention by social media users when they disagree with a news article or editorial. The Pharma industry is no stranger…
COVID-19 illustration

COVID-19, Flexibility, and International Collaboration

folder_openPharma Headlines
In the first two months of 2020, COVID-19 (previously known as the novel Wuhan coronavirus or 2019-nCoV) has dominated the news. At the time of writing, there are over 45,000 confirmed cases worldwide and over 1100 deaths (you can see the latest estimates here). While about 99% of cases are confined to mainland China, cases…
Advisor insight cost calculation

How Much Does Each Advisor “Insight” Actually Cost?

At Impetus Digital, we have extensive experience in maximizing and optimizing the advisor insights and active contribution time for our clients’ customer advisory boards. We understand that budgets for advisory board activities are often tight and that time is money too. While in-person meetings serve many important purposes, our experience and data show that moving…
Photo of coffee on mobile phone

Understanding Digital Maturity in Pharmaceutical Marketing

folder_openGuest Authors
It’s no secret that digital innovation has completely revolutionized the consumer experience. Take your morning cup of coffee, for example. The act of buying and enjoying a cup of coffee is probably the least digital experience one has on a daily basis. It’s basically the same as when it was first enjoyed over 500 years…
Top 10 advisor questions

Top 10 Most Important Advisor Questions

folder_openImprove Your Advisory Boards
Following up on my previous post on the top 10 creative ways to engage your advisors, I’m excited to share another Impetus top-10 list! This time, I focus on the top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board touchpoints. 1. Advisor Questions on Unmet Needs For…