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Pharmacovigilance and Pharmacogenomics in the Digital Age: the EU General Data Protection Regulation (GDPR)

July 5, 2018Natalie YeadonPharma Headlines

Originally published on PM360. Pharmacogenomics: A Brief Introduction Pharmacogenomics is the study of the role of the genome in drug responses. That is, it identifies genetic loci associated with known drug responses on a population-level. Some of the current pharmacogenomic approaches used include multigene analysis and whole-genome single nucleotide polymorphism profiles. Subsequently, the genetic variants…

Job Posting: Business Development Manager (June 2018)

June 18, 2018Mark CorriganImpetus Team

Impetus Digital is looking for someone special to join our Business Development Team! You would be an integral member of the team that owns the responsibility of bringing a buyer-centric approach to each and every client. Our clients have carefully selected Impetus, from ALL the potential agencies out there, to help them strategically plan and…

Neurotechnology for Patient Care

June 2, 2018Natalie YeadonPharma Headlines, Psychology of Digital Collaboration

What is Neurotechnology? Neurotechnology is an emergent field with increasing impact on patient care. It can be defined as the use of technical tools enabling a direct connection between technical components and the nervous system. In other words, it refers to tools that (1) measure and analyze chemical and electrical signals and (2) interact with…

Real-world Data, Drug Access, and Digital

May 22, 2018Natalie YeadonImprove Your Advisory Boards, Market Access

What are “Real-world Data”? “Real-world data” (RWD) refer to data collected in a real-life setting within a heterogeneous population. That is, not in a randomized controlled trial (RCT). In turn, analysis of these multi-source data provides real-world evidence (RWE) supporting the value of a product. This is especially important to confirm its long-term safety and…

The Next Big Deal for Big Pharma is… Big Data

March 29, 2018Natalie YeadonPsychology of Digital Collaboration

“Big data” has been in the news a lot lately. Where does all the information that gets funneled through our social media feeds actually get stored? And who is ever going to look at this stuff anyway? Great question in light of the fact that we are living in a world moving at warp speed…

The ABCs of Mobile Knowledge Collaboration

March 14, 2018Natalie YeadonPsychology of Digital Collaboration

Mobile phones are both a blessing and a curse. Why, you ask? Well, because they represent the paradox of modern day life—the illusion of being both “everywhere” and “nowhere” at the same time. Everywhere, because at the click of a button, we can be transported into our office, a discussion forum, an online working group, our…

Are Online Social Networks the New Corporate Currency?

February 21, 2018Natalie YeadonPsychology of Digital Collaboration

Online social networks play important roles in how businesses establish contacts, improve processes, and maintain competitiveness. Unfortunately, they also tend to expose not only our positive professional attributes and successes, but also our scars and blemishes. This level of transparency leaves an indelible footprint in our digital ecosystem. It also imparts a feeling of continuous…

How to Manage “Digital Overwhelm” (and Stay Sane in the Process!)

February 12, 2018Natalie YeadonPsychology of Digital Collaboration

Email has certainly become run-of-the-mill since its inception circa 1972. Little did Ray Tomlinson, the man credited with inventing email, know that over 3.7 billion people would be emailing in 2018! The rise of email has had to do with our shared belief that it’s more efficient than face-to-face meetings and phone calls. Moreover, it has enabled information sharing…

7 Digital Innovations That Will Disrupt Pharma (As We Know It Today)

February 2, 2018Natalie YeadonPharma Headlines

In recent years, digital innovation has fundamentally transformed the pharmaceutical industry. Despite concerns about compliance and risk mitigation, the world of “digital” is rapidly infiltrating the way in which pharmaceutical, medical, scientific, market access, and marketing teams are communicating, collaborating and crowdsourcing new ideas. In short, we are seeing an unprecedented level of disruption. This disruption is the…

Impetus 2017 Happy Holidays Video

December 11, 2017Natalie YeadonImpetus Team

The impetus, Happy Holidays to you and your family from the Impetus Team and best wishes for the New Year….cheers!! View our video to see how we’re giving back this holiday season