Early screening, diagnosis, and management of cancer improve patient survival and reduce symptoms. However, while some common cancers such as breast, prostate, and cervical cancers are routinely screened for, many others are currently difficult to detect. Consequently, they are often detected in the late stages, adversely affecting the patients’ survival probability. In recent years, digital technologies…
To stay relevant, pharma and healthcare companies need to move beyond the pill. Instead, the focus needs to shift to the broader patient journey. This includes changes in the way companies communicate with patients. One essential means of achieving this goal is the application of behavioral science to all aspects of drug development, marketing, and…
Digital Health: An Imperative Tool for Pharma The role of digital tools, such as mobile devices/apps, wearables, virtual assistants, and artificial intelligence (AI), in healthcare is quickly expanding. Pharmaceutical companies are increasingly integrating digital health into all services offered, including for treatment, follow-up, and prevention purposes. Additionally, they are shifting their focus from only providing…
This neurology virtual advisory board case study outlines the design, results, outcomes, and benefits of conducting a series of three online touchpoints before and after an international meeting. Impetus Digital has a wealth of experience working with physician, nurse, payer, and patient advisors, across numerous therapeutic areas, in the medical, regulatory, reimbursement, and marketing spaces….
Originally published on PM360. Pharmacogenomics: A Brief Introduction Pharmacogenomics is the study of the role of the genome in drug responses. That is, it identifies genetic loci associated with known drug responses on a population-level. Some of the current pharmacogenomic approaches used include multigene analysis and whole-genome single nucleotide polymorphism profiles. Subsequently, the genetic variants…
Impetus Digital is looking for someone special to join our Business Development Team! You would be an integral member of the team that owns the responsibility of bringing a buyer-centric approach to each and every client. Our clients have carefully selected Impetus, from ALL the potential agencies out there, to help them strategically plan and…
What is Neurotechnology? Neurotechnology is an emergent field with increasing impact on patient care. It can be defined as the use of technical tools enabling a direct connection between technical components and the nervous system. In other words, it refers to tools that (1) measure and analyze chemical and electrical signals and (2) interact with…
What are “Real-world Data”? “Real-world data” (RWD) refer to data collected in a real-life setting within a heterogeneous population. That is, not in a randomized controlled trial (RCT). In turn, analysis of these multi-source data provides real-world evidence (RWE) supporting the value of a product. This is especially important to confirm its long-term safety and…
“Big data” has been in the news a lot lately. Where does all the information that gets funneled through our social media feeds actually get stored? And who is ever going to look at this stuff anyway? Great question in light of the fact that we are living in a world moving at warp speed…
Mobile phones are both a blessing and a curse. Why, you ask? Well, because they represent the paradox of modern day life—the illusion of being both “everywhere” and “nowhere” at the same time. Everywhere, because at the click of a button, we can be transported into our office, a discussion forum, an online working group, our…
