We have recently discussed several important considerations for pharma when looking into the future. While some future directions seem clear, such as the increased use of pharmacogenomics for personalized medicine, digital tools and neurotechnology apps, and incorporation of behavioral science in marketing and education efforts, others are more difficult to predict. In the setting of…
In this medical cannabis advisory board case study, we summarize the design, results, outcomes, and benefits of conducting a series of online touchpoints for creating educational materials with key opinion leaders. In the first of two planned touchpoints, the client used interactive group discussion tools to gather important insights from senior medical cannabis dispensary representatives on their…
Why sleeping well is key to your wellbeing and productivity Did you know that poor or too little sleep can have important long-term effects on your health and well-being? Not to mention its effects on learning, memory, problem-solving, decision-making, and productivity. Impetus Digital wants to help you be more productive, both with your advisory boards…
We are extremely excited to announce that Impetus Digital has been certified as a WBE (Women Business Enterprises) employer! At Impetus, we not only believe in employer diversity — it is one of our core strengths. Impetus Digital is co-owned and operated by Janice Smith and Natalie Yeadon, and has a diverse team of employees stationed…
In this diabetes market access case study, we outline the design, results, outcomes, and benefits of conducting a series of online touchpoints. In addition to saving our pharma clients time and budget, online touchpoints have multiple benefits over in-person meetings such as high engagement and interaction rates, and the secure and audit-friendly system used. Click here…
Early screening, diagnosis, and management of cancer improve patient survival and reduce symptoms. However, while some common cancers such as breast, prostate, and cervical cancers are routinely screened for, many others are currently difficult to detect. Consequently, they are often detected in the late stages, adversely affecting the patients’ survival probability. In recent years, digital technologies…
To stay relevant, pharma and healthcare companies need to move beyond the pill. Instead, the focus needs to shift to the broader patient journey. This includes changes in the way companies communicate with patients. One essential means of achieving this goal is the application of behavioral science to all aspects of drug development, marketing, and…
Digital Health: An Imperative Tool for Pharma The role of digital tools, such as mobile devices/apps, wearables, virtual assistants, and artificial intelligence (AI), in healthcare is quickly expanding. Pharmaceutical companies are increasingly integrating digital health into all services offered, including for treatment, follow-up, and prevention purposes. Additionally, they are shifting their focus from only providing…
This neurology virtual advisory board case study outlines the design, results, outcomes, and benefits of conducting a series of three online touchpoints before and after an international meeting. Impetus Digital has a wealth of experience working with physician, nurse, payer, and patient advisors, across numerous therapeutic areas, in the medical, regulatory, reimbursement, and marketing spaces….
Originally published on PM360. Pharmacogenomics: A Brief Introduction Pharmacogenomics is the study of the role of the genome in drug responses. That is, it identifies genetic loci associated with known drug responses on a population-level. Some of the current pharmacogenomic approaches used include multigene analysis and whole-genome single nucleotide polymorphism profiles. Subsequently, the genetic variants…
