Blog | Impetus Digital

Join Our Mailing List to Keep in the Loop!

All Clinical Trials6 Controversial Therapies3 Customer Stories34 Digital Technologies24 eBooks & Infographics20 Future of Healthcare47 Guest Authors15 Impetus Team20 Improve Your Advisory Boards82 Market Access19 Oncology18 Patient Engagement13 Personalized Medicine7 Pharma Headlines17 Psychology of Digital Collaboration18 Real-World Evidence3

Digital technologies: Pharma’s answer to achieving net zero emissions?

September 7, 2021

Natalie Yeadon

Digital Technologies, Future of Healthcare

A version of this article was previously published in the Journal of mHealth. As I wrote about earlier this year, it is clear that the climate crisis is no longer something for future generations to worry about, it’s already here and requires our urgent and undivided attention.…

Impetus Digital is launching their tree planting program

Impetus Digital launches their official tree planting program

September 1, 2021

Cecilia Petrus

Impetus Team, Pharma Headlines

At Impetus, one of our core values is sustainability. We have pledged to become carbon-neutral before 2030 (aiming for 2025 or earlier) and are actively working towards this goal through a variety of initiatives and partnerships. Today, we’re excited to officially launch our tree planting program! From…

Congress eHuddle & debrief session - Customer Story

Congress eHuddle & Debrief Session: A Customer Story

August 23, 2021

Natalie Yeadon

Customer Stories

In this customer story, we show how a client leveraged Impetus Digital’s cutting-edge virtual tools, comprehensive online platform, and white-glove digital and strategic services to host daily MSL “eHuddles” during the ASCO 2021 annual meeting. Additionally, they hosted a post-congress debrief session using Impetus’ asynchronous platform. The…

Health literacy has never been more important

Health literacy in the time of COVID-19

August 10, 2021

Natalie Yeadon

Future of Healthcare, Patient Engagement, Pharma Headlines

A version of this article was previously published on Pharmaphorum. In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health literacy has never been more important. Health literacy…

Parallel HCP-Patient Advisory Boards: A Customer Story

July 29, 2021

Natalie Yeadon

Customer Stories

In our latest customer story, our client leveraged Impetus Digital’s cutting-edge virtual tools, all-in-one platform, and white-glove digital and strategic services to engage 14 dermatologists and 6 patients with psoriasis in two parallel virtual advisory boards. Our client’s main objectives were to: Design and build out a…

Can real world evidence (RWE) really transform healthcare?

July 27, 2021

Cecilia Petrus

Guest Authors

This is a guest article and does not necessarily reflect the views and values of Impetus Digital. The original article was created by the Cancer Collaborative and can be found here. With a growing burden of disease, an ageing population, increased cost and capacity challenges, and increasing drug prices, there…

Creating valuable personal connections in the European and American HealthTech spaces

July 27, 2021

Cecilia Petrus

Guest Authors

In 2020 the shift towards a new healthcare strategy was seen in the rise of HealthTech services. The sector has been fast-growing since 2015. However, we explored how the pandemic sparked a telehealth revival with an increase in the adoption of digital health tools. Looking to post-lockdown…

Natalie on the Grow a Small Business Podcast

Natalie Yeadon on the Grow A Small Business Podcast

July 27, 2021

Natalie Yeadon

Impetus Team, Podcast

I was recently a guest on Troy Trewin’s popular podcast “Grow a Small Business” where, among other things, I shared our small business journey, how having a background in the pharmaceutical industry helped to grow the business, and how Impetus Digital delivers virtual collaboration experiences for life…

Pharma needs to do their part in fighting the climate crisis

Top-10 ways that Pharma teams can fight the climate crisis

July 15, 2021

Natalie Yeadon

Digital Technologies, Future of Healthcare, Pharma Headlines

Two years ago, I first wrote about why Pharma should care about global warming. Since then, there have been some signs of more companies changing their practices to be more sustainable. Likewise, at Impetus Digital, we have made a commitment to become carbon-neutral by 2030 at the…

Digital Collaboration in Life Sciences with SmartTab

July 14, 2021

Natalie Yeadon

Digital Technologies, Podcast

I was recently a guest on SmartTab’s popular podcast “Who Would Have Thought – Digital Health Innovation.” We discussed a myriad of thought-provoking topics. Among other things, I was able to share how Impetus Digital is leading the innovative delivery of virtual collaboration experiences for life science…