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Impetus Digital’s Upcoming MAPS Webinar: COVID-19 has Changed Live Events Forever

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Natalie Yeadon
folder_openDigital Technologies, Future of Healthcare
We invite you to join Impetus Digital and the Medical Affairs Professional Society (MAPS) on February 19, 10 am EST, for a thought-provoking webinar around the future of virtual events.  COVID-19 has made us rethink the way we interact with and provide education to healthcare stakeholders, and multiple surveys have shown that virtual events will…
Virtual HealthTech conference powered by Impetus Digital

Virtual HealthTech conference powered by Impetus Digital: A Customer Story

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Natalie Yeadon
folder_openCustomer Stories
In this customer story, we summarize one of the pilot projects conducted using our new and award-winning platform: InSite Event™. Leveraging the InSite Event™ platform together with Impetus Digital’s best-in-class full-service support, the client successfully conducted a two-day virtual HealthTech conference with digital technology and healthcare stakeholders from across the globe. The client’s main objectives…
Emotional appeal: how to engage patients with powerful creative campaigns

Emotional appeal: how to engage patients with powerful creative campaigns

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Cecilia Petrus
folder_openGuest Authors
This is a guest article and does not necessarily reflect the views and values of Impetus Digital. The original article was created by Fishawack Health and can be found here. As the healthcare industry shifts towards personalized and precision medicine, patients are becoming increasingly involved in decision-making. It’s more critical than ever for pharma to engage…
INSITE EVENT™ NAMED ONE OF THE MOST INNOVATIVE SERVICES OF 2020 BY PM360

InSite Event™ named one of the most innovative services of 2020 by PM360

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Cecilia Petrus
folder_openFuture of Healthcare, Impetus Team, Pharma Headlines
Press Release Contact: Jess Masciangelo, Business Development Director jmasciangelo@impetusdigital.com meetwithimpetus.com INSITE EVENT™ NAMED ONE OF THE MOST INNOVATIVE SERVICES OF 2020 BY PM360 Toronto, ON, December 10, 2020 — PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Impetus Digital’s new virtual event platform InSite…
Delphi Technique Virtual Co-creation of a Consensus Algorithm

Delphi Technique Virtual Co-creation: A Customer Story

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Natalie Yeadon
folder_openCustomer Stories
In this customer story, we show how our client leveraged Impetus Digital’s cutting-edge virtual tools and comprehensive digital and strategic services to organize a national virtual working group comprising 10 participants (medical oncologists and pathologists). The client’s main objectives were to: Determine the current barriers to biomarker testing and biomarker-based treatment for non-small cell lung…
Top 10 Tips for Creating Company Culture in a Virtual World

Top 10 Tips for Creating Company Culture in a Virtual World

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Natalie Yeadon
folder_openImpetus Team, Psychology of Digital Collaboration
For many companies, the transition from in-office to remote or flexible work at the beginning of the pandemic may have started off a bit rocky. However, a recent survey from LinkedIn shows that, among Canada’s newly remote workforce, the original concerns around a lack of productivity or focus appear to have diminished. As this global…
FemAging: Beyond Fertility

Advancing Women’s HealthTech Innovation and Investment

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Natalie Yeadon
folder_openPharma Headlines
About a month ago, I had the pleasure to have Fard Johnmar, Founder of Enspektos, and Denise Pines, President of the Medical Board of California, both co-founders of the “FemAging” movement, as guests on Impetus Digital‘s Fireside Chat series to discuss the concept of FemAging. Among many other things, we touched on the roles of digital technologies and innovations…
COVID-19 AND THE ENVIRONMENT – IS A BIGGER STORM COMING?

COVID-19 and the Environment – is a Bigger Storm Coming?

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Cecilia Petrus
folder_openGuest Authors
This is a guest article and does not necessarily reflect the views and values of Impetus Digital. The original article was created by IGNIFI and can be found here. We all remember the headlines from the start of lockdown: rivers clearing, roads empty and the levels of pollution dropping. It’s easy to assume there has been an…
Impetus is making a commitment to minimize our environmental footprint

Impetus is making a commitment to minimize our environmental footprint

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Natalie Yeadon
folder_openFuture of Healthcare, Impetus Team
Last year, I explored why Pharma needs to care about global warming and what companies and individuals can do to make a difference. Although media coverage in 2020 has been overshadowed by the ongoing COVID-19 pandemic, it is clear that the climate crisis is accelerating even faster than expected. Accordingly, we need drastic actions, now, to…
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