Nurse and midwife help deliver a baby

2020 is the Year of the Nurse and the Midwife

Earlier this month, the World Health Organization (WHO) declared 2020 as the year of the nurse and the midwife. Their rationale was that nurses and midwives play a vital role in providing health services. They devote their lives to caring for pregnant women, infants, children, elderly patients, and everyone in between. They not only tend…
Virtual Journal Club

Obstetrics Virtual Journal Club on the Impetus InSite Platform®

folder_openCustomer Success Stories
In this customer success story, learn how our client used Impetus’ best-in-class asynchronous tools to run two parallel virtual journal clubs with obstetricians and midwives from across Canada. The client’s main objectives were to generate insightful discussions related to recent data, publications, and conference presentations in the field of obstetrics; determine the research areas in…
Co-development of educational materials (print and online), Internal Sales Representative Advisory Board

Internal Sales Representative Advisory Board on the Impetus InSite Platform®

folder_openCustomer Success Stories
In this project summary, learn how one client used Impetus’ tools to run an internal advisory board with sales representatives for their rheumatoid arthritis therapy. In brief, our client’s main objectives were to gather insights from the sales representatives on physicians’ attitudes towards their rheumatoid arthritis therapy and on the potential hurdles encountered when meeting…
Product life cycle planning, engage physicians and KOLs

Top 10 Creative Ways to Engage Your Advisors

folder_openImprove Your Advisory Boards
At Impetus Digital, we pride ourselves with being the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight-synthesis. Our most popular service is online advisory boards. However, there is a myriad of other creative ways to keep your stakeholders continuously and highly engaged. Irrespective of whether you have worked with us in the past…

Optimizing Survivorship Care in Oncology

folder_openOncology, Patient Engagement
I have previously discussed a range of topics related to the diagnosis and treatment of cancer, including the use of digital technologies, biologics and biosimilars, medical marijuana, and agents targeting the tumor microenvironment. In this article, I want to shift the focus to what happens after successful treatment. Further, I discuss how Pharma can help…
treatment pathway profiling: a creative way to engage your advisors

Treatment Pathway Profiling on the Impetus InSite Platform®

folder_openCustomer Success Stories, Oncology
In this Treatment Pathway Profiling case study, see how our client created treatment sequence maps for different breast cancer patient populations. Our client’s main objectives were to establish an ongoing virtual working group and create a series of treatment sequence maps for patients with breast cancer, taking into account factors such as patient age and…
Sao Paolo, Brazil - An important emerging market

Navigating Emerging Markets – Opportunities and Challenges for Pharma

folder_openFuture of Healthcare, Market Access
The pharmaceutical industry is quickly evolving; to stay relevant and competitive, companies need to stay on top of the most recent trends and technologies. One important piece of the puzzle that has been getting more recognition lately is the role of emerging markets. Financial Times defines emerging markets as “a developing country in which investment is…