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Digital transformation in Medical Affairs, Pharma, and medicine

The (inevitable) digital transformation of Medical Affairs

April 24, 2023

Digital Technologies, Future of Healthcare

A version of this article was previously published on PharmaPhorum. Working closely with Medical Affairs (MA) leaders and their teams, we have been hearing about their ongoing evolution and digital transformation for years. As in many other sectors, the pace of this transformation has accelerated substantially since…

Patient panel review of product communications plan and clinical trial data

Patient Clinical Trial & Communications Plan Review: A Customer Story

April 10, 2023

Natalie Yeadon

Customer Stories, Patient Engagement

Our client reached out to Impetus to help establish a virtual patient panel with the aim to gather insights on their unmet needs, the most important attributes of treatment, and the impact of treatment on their disease burden and quality of life. In addition, they were looking…

Meet the Impetus Green Team

April 10, 2023

Cecilia Petrus

Impetus Team

With Earth Week 2023 just around the corner, we thought it was time to officially introduce the award-winning team working behind the scenes to organize our annual Earth Week celebrations and many other sustainability initiatives! Along with diversity, equity & inclusion (DEI), sustainability is one of Impetus…

Million Dollar Monday Podcast: Impetus Digital, The Pharmaceutical Revolutionary

April 6, 2023

Kirsti Heitz

Impetus Team, Podcast, Videos

Something many of us are used to by now is attending virtual meetings. For most of us, this is due to working at home throughout the pandemic, but Natalie Yeadon, co-founder and CEO of Impetus Digital, recognized the benefits of implementing virtual technology into corporate meetings and…

A pharmaceutical company employee is working remotely from home

Can remote working be successful in the pharmaceutical industry?

March 20, 2023

Cecilia Petrus

Guest Authors

This is a guest article and does not necessarily reflect the views and values of Impetus Digital. With the increasing popularity of remote working, particularly post-pandemic, many companies are now looking for ways to introduce this type of work arrangement in their organisations. But remote working naturally lends…

Patient Support Program (PSP) Optimization: A Customer Story

March 20, 2023

Natalie Yeadon

Customer Stories, Patient Engagement

Our client was looking to gather detailed feedback on their Patient Support Program (PSP) in order to improve its useability, offerings, and value to patients and caregivers. Working closely with Impetus Digital’s strategic experts, they planned a series of asynchronous (over-time, anytime) touchpoints aimed to obtain a…

Ensuring medication adherence requires simplicity and consolidation

How Patients Can Achieve True Adherence – Two Elements For the Path Forward

March 14, 2023

Cecilia Petrus

Guest Authors

This is a guest article written by Luke Buchanan, CEO of Redi.Health, and does not necessarily reflect the views and values of Impetus Digital. When we think of adherence in the medical world, it’s often simplified to something along the lines of the degree to which a…

How oncology brand teams can leverage the Impetus InSite Platform® (as told by AI)

March 8, 2023

Cecilia Petrus

Future of Healthcare, Improve Your Advisory Boards

Have you ever wondered what artificial intelligence would say about the Impetus InSite Platform®? Well, wonder no more – we asked an AI software to explain how oncology brand teams can leverage our platform and services. Here is what it said! Benefits of using the Impetus InSite…

Infographic: 2022 Client & Participant Feedback

March 7, 2023

Natalie Yeadon

eBooks & Infographics

At the end of every touchpoint or project, we always ask our clients and their participants for feedback on the process and our services, platform, and virtual tools. Year after year, we’re given top marks and 2022 was no different. Access the infographic below to see what…

Medical illustration of a DNA strand. CRISPR has the potentially to cure several genetic conditions.

CRISPR in cancer and other diseases

February 28, 2023

Cecilia Petrus

Future of Healthcare, Oncology, Personalized Medicine

What is CRISPR? Clustered Regularly Interspaced Short Palindromic Repeats (CRISPR) is a groundbreaking form of gene-editing technology that utilizes an enzyme known as Cas9 to identify and alter specific sequences of DNA. An early version of this process, known as gene editing, has been used for decades…

The (inevitable) digital transformation of Medical Affairs

Patient Clinical Trial & Communications Plan Review: A Customer Story

Meet the Impetus Green Team

Million Dollar Monday Podcast: Impetus Digital, The Pharmaceutical Revolutionary

Can remote working be successful in the pharmaceutical industry?

Patient Support Program (PSP) Optimization: A Customer Story

How Patients Can Achieve True Adherence – Two Elements For the Path Forward

How oncology brand teams can leverage the Impetus InSite Platform® (as told by AI)

Infographic: 2022 Client & Participant Feedback

CRISPR in cancer and other diseases

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