Online customer advisory boards are a fantastic way for you to engage with key decision makers, key influencers and important customers in a non traditional way. Instead of inconveniencing people and flying them across the country for single, “one-off” consultancy meetings, you can engage your advisors over a series of touchpoints using asynchronous online assignments. Engagement rates are much higher as you will allow your customers to engage when it’s most convenient for them–on any device, at any location and at any time! Peer learning is an essential part of the entire process and we find advisors really enjoy sharing ideas through the online discussion forums. But to prevent these forums from becoming “digital ghost towns”, they must be meticulously managed and cultivated.
In Part 1 of this series, we discussed the 9 key technical questions that you will need to consider when hiring a vendor to assist you with creating your virtual customer advisory boards.
In this blog, I will share some of the service considerations that are also important when selecting your online customer advisory board or steering committee vendor. Some of the questions you should be asking are:
Check out my video below for a more detailed perspective on what you should be looking for.
Impetus Digital is the Online Customer Advisory Board expert, offering the most comprehensive B2B Online Customer Advisory Board solutions. We increase customer intimacy, engagement and retention by creating a shared future direction with customer executives and key opinion leaders.