Before a new product launches, many manufacturers need to decide if they are going to initiate a Special Access Program (SAP) (also referred to as an Early Access Program (EAP) in the US or a Compassionate Use Program (CUP) or Named Patient Program (NPP) in the EU) for their brand while they are going through regulatory approval. The demand for SAPs has risen over the years due to the increased usage of social media outlets and widespread online access to blogs and clinical trial websites. SAPs offer manufacturers an ethical, compliant and controlled mechanism to offer patients, who have no other options, access to investigational drugs outside of clinical trials and before commercial launch. In addition, SAPs provide manufacturers with an excellent mechanism to give key opinion leaders, prescribers, regulators, payers, advocacy groups and patients early exposure to their product and to gather real world evidence of their product’s efficacy and safety. This could have huge benefits and ramifications for global product market access strategies and future clinical trial and extension studies. The “real world evidence” collected could, in turn, help regulators and physicians capture positive efficacy signals in patient sub-populations not originally studied.
Some manufacturers may consider implementing an open-label extension study (OLE) as a bridging strategy to allow patients access to investigational products that are still in regulatory review. However, this can be very time consuming and expensive to initiate and most companies do not want data collection to be their primary objective when waiting for approval. In addition, some companies may consider the negative financial implications of having a clinical study open at the time of product launch and the potential impact it could have on initial sales revenues. Some countries may need to initiate an SAP because their product has been approved in another country and there is media attention and additional market “pressure” to make their product available to terminally ill patients. SAPs are an important “stop gap” strategy especially for HTA countries where the lag time from product approval to reimbursement can be unpredictable and quite lengthy. Finally, SAPs may be the best option for a specific country to employ, especially in instances of rare disease products, when a full regulatory approval and/ or reimbursement decision may be unlikely and an actual product launch is not part of that manufacturer’s strategy in that specific country.
Of course, SAPs do not come without their risks. Many manufacturers are concerned about the possible adverse events and/or “real world evidence” that may surface that could threaten the positioning and fledgling reputation of the product with early users. It could also have long term negative effects on regulatory approval and reimbursement, market share, adoption and revenues. Sometimes the adverse events might be the result of the inappropriate use by prescribers as they are not governed by an actual trial protocol and cannot be actively managed by the manufacturer as SAP promotion is illegal. In addition, manufacturers may not have the information required to accurately predict demand which could affect production planning and inadequate supply for the market. Should a company decide not to employ an SAP, they could also run into social media campaigns and patient advocacy group pressures and be labeled “unethical” in their approach. Lean manufacturers may also have concerns about tying up valuable internal resources, both financially and human, in managing an SAP when ongoing work associated with inline brands or developmental work are in progress.
When deciding if an SAP makes sense approximately 6-12 months prior to a final decision, cross functional teams should carefully consider the following:
The investigational new drug can be made available free of charge to only ex-trial patients or to all patients depending on the market need and the manufacturer’s available resources and drug supply. Some manufacturers will “grandfather” SAP patients once the product is launched and/ or reimbursed and others will create an SAP expiry date and require some or all patients to start paying for drugs upon regulatory approval.
Every country has their own legislation and protocols for initiating and employing SAPs. For example in Canada, physicians need to request access and are required to complete a Special Access Request form which is then faxed to Health Canada for screening, review and approval. In addition, the manufacturer needs to provide authorization to supply. In the US, Expanded Access programs (EAPs) can be initiated by either the manufacturer or physicians, but the criteria to define and select the patient population targeted is set by the manufacturer. Groups of patients or single patients can benefit from the EAP and do not have to pay for the drug, although physicians are often paid for participating in the program. Off label usage is not permitted in EAPs. To access drug through an EAP, patients need to provide consent and the manufacturer or physician needs to submit an expanded access treatment protocol to an Institutional Review Board (IRB) as well as form 1571 or 3926 to the FDA. Finally, the manufacturer needs to provide a Letter of Authorization.
In Europe a Compassionate Use Program (CUP) can be issued with similar specifications as the US, however, permission can only be granted to clinics or hospitals and not individual patients, and physicians do not get paid to participate. The early access to medicine scheme (EAMS), launched in the UK in April 2014, is comprised of 3 key steps:
European manufacturers are charged fees at each step but cannot charge for the drug when the CUP is issued. Named Patient Programs (NPP) are unique in Europe, in that:
One of the risks for manufacturers with NPPs is that, although they can generate early revenues, they need to be mindful of their pricing strategies, as often the price set during the NPP can be used as a benchmark at the time of product launch.
There are many things that need to be considered before launching an SAP program. Fortunately Impetus Digital can assist manufacturers with establishing an advisory board platform, leveraging the expertise of select stakeholders, to give timely and expert advice on best options to maneuver through the SAP decision making process. Stakeholders can include payers, regional or national market experts, physicians, allied healthcare providers, wholesalers, intermediaries, private insurance company advisors, PBMs and patients. Enrolled advisors can be engaged through a series of online touchpoints either in the form of web meetings or online asynchronous assignments delivered as web form questions, discussion forums or annotation exercises. Through a series of advisor online touchpoints, manufacturers can solicit feedback on their regulatory, market access and SAP strategies as well as gain insights on how to navigate their decisions based on anticipated market dynamics, pricing considerations, and present and emerging competition. In addition, manufacturers can leverage virtual working groups to help develop templates for SAP forms that often require content for clinical rationale which can then be provided to physicians through educational programs so as to simplify their application process. Finally, virtual advisory boards or working groups can be utilized to bolster the SAP submission dossiers and rebuttals from the regulatory bodies in question.
The virtual nature of the boards and working groups can help to increase the engagement rates of advisors who are often extremely busy and being utilized by multiple manufacturers for similar purposes. Also the assignments, which are compelling, relevant and timely, can give the advisors or steering committee members time to pause, reflect, process and review their colleague’s comments on their own time, allowing for more thoughtful and granular insights shared through the online forums. All of the assignments are created, programmed, project managed and reported out by Impetus and their technical team (market access subject matter experts) so the manufacturer’s workload is minimal and so are the costs when compared to more traditional in person consultancy meetings. Virtual advisory boards and working groups are excellent tools for manufacturers who need to weigh all of their options with the varied expertise of their most valued customers when making the strategic decision to move ahead with an SAP.
Healthcare stakeholders are being asked to connect with a larger customer base of already stretched decision makers with fewer resources in an environment that is competitively saturated.
At Impetus Digital, we help healthcare stakeholders manage their advisory boards and steering committees through our Impetus InSite Platform. We increase the speed and quality of collaboration and outputs through asynchronous online assignments such as discussion forums and annotation exercises. We manage all the content development, project management, documentation and reports freeing up your team’s time to focus on their key priorities.
The results are:
To learn more about preparing for your next advisory board or steering committee for cancer care pathway development or other protocols, contact Natalie Yeadon.