Public scrutiny on healthcare costs, particularly drug costs, has been mounting over the past several years. Despite the validity or evidence supporting or naysaying the concerns about pricing and how drug costs fare versus other healthcare costs, public perception undoubtedly informs and creates reality. The perception that drug prices are increasing in countries like Canada have fueled an interest in a National Pharmacare Program. As part of this momentum around unsustainable drug funding in the future, payer organizations have been trying to develop standard protocols on how drug “value” should be uniformly assessed to ensure consistency in evaluations, approvals and reimbursement.
Value frameworks are a double edged sword. Although they will enable more unified decision making, they will inevitably result in “black and white” thinking around drug accessibility for certain patients. Alongside these value frameworks comes an entire lexicon of terms that also require careful consideration, not only on which ones apply, but how they should be defined. The consequences, of course, have serious impact on resource allocation and patient access, especially with the growing number of new entities in the rare disease and oncology space. The conversation is shifting from the volume of health services utilized to the “value” of health benefits that patients are accruing.
Like many evaluations conducted by HTA countries, several US organizations have developed value frameworks to inform decisions on patient care and formulary listings. Below is a summary of what has been established to date:
- Intended Audience: patients and physicians
- Scope: cardiovascular treatments only and not just strictly drugs
- Cost Effectiveness Measures: health economic studies, literature reviews, and cost effectiveness (measured by ICERs)
- Intended Audience: patients and physicians
- Scope: oncology drugs (curable VS advanced diseases)
- Cost Effectiveness Measures: clinical data, affordability thresholds based on patient willingness to pay, out of pocket expenses are considered
- Intended Audience: patients, physicians, policy makers, and payers, online tool
- Scope: oncology drugs
- Cost Effectiveness Measures: medicare monthly costs included, no cost effectiveness analysis is completed
- Intended Audience: payers and policy makers, negotiation tool between payers and pharma companies
- Scope: drugs selected for imminent FDA approval, projected budget impact, priority and other factors
- Cost Effectiveness Measures: cost effectiveness (measured by ICERs), budget impact analysis, “health system value” analysis (long term VS short term budget impacts)
- Intended Audience: patients and physicians
- Scope: oncology drugs
- Cost Effectiveness Measures: efficacy, affordability score determined by panel (consider drug cost and non drug costs such as administration, supportive care and hospitalization), affordability to patients is considered
Outside of the US, countries with HTA agencies (such as the NICE in the UK, G-BA in Germany and CADTH in Canada) have been conducting detailed cost effectiveness evaluations for many years and have been fine tuning their value frameworks over this same period of time. There are several challenges associated with the widespread creation and usage of these evaluation protocols such as being able to create consistency in methodology and outcomes. When different frameworks have been used to compare the value of a single drug entity for the same patient population using the same evidence base, results have differed. As a result, drug manufacturers are facing the increasing challenge of having to be able to demonstrate value to multiple stakeholders who may be leveraging different drug valuation methodologies. With so many different frameworks to contend with, it is difficult to tell which ones will have the greatest influence on final decisions and whose interests are ultimately being served. Only time will tell if the US will collaborate with other global agencies to develop more consistent methodologies. It also remains to be seen if the US government will ultimately adopt or legislate one particular framework and if industry will buy-in on a large scale basis or not.
There are several items that need to be considered for value frameworks to work consistently and coherently. A few of key importance are:
- Evidence: types and how will they be measured, weighed and evaluated against other benchmarks
- Patients: the patient voice needs to be addressed and adequately included in the overall assessment
- Flexibility: value can vary depending on extenuating circumstances so frameworks need to be fluid enough to incorporate other variables and parameters into the mix when required
- Transparency: the full evaluation methodology, the criteria used and the evidence reviewed needs to be publically available and accessible for everyone to see and understand
- Perspective: cost effectiveness should be evaluated from multiple contexts and from a variety of interests such as the healthcare as well as the societal viewpoint so that indirect benefits such as caregiver productivity and burden can be incorporated
- Clear definitions: lexicon and terms need to be clearly defined and explained (ie. budget impact VS value assessment)
The National Pharmaceutical Council has developed a “Guiding Practices for Patient-Centered Value Assessments” document. Based on this document as well as the Lewin Group’s “Comparison of Value Assessment Frameworks Using the National Pharmaceutical’s Council’s Guiding Practices for Patient-Centered Value Assessment” white paper, several concerns and issues have been raised about the current protocols for valuation. In order for value frameworks to a) promote value in patient care and outcomes, b) include all benefits that are important to patients, c) be developed with a holistic, system-wide perspective, and d) be clear and unambiguous, the following principles should be incorporated:
- Assessment Process:
- Involve stakeholders throughout the process
- Allow for public comment periods
- Update assessments regularly to keep pace with innovation
- Focus assessments on all aspects of the healthcare system
- Use established methods and transparent models and assumptions
- Acknowledge uncertainty in input factors by reporting ranges around estimates
- Include a broad array of factors that matter to patients and society
- Consider individual treatment effects
- View the benefits of a treatment over a long-term horizon
- Consider all health care costs and offsets over time
- Ensure costs are accurate and relevant to the user of the framework
- Use all the sound, high quality evidence that is currently available
- Gather and synthesize in a transparent and robust manner, used accepted practices
- Dissemination and Utilization:
- Labels assessments clearly for their intended use
- Make assessments easy for users to interpret
- Disseminate publicly only after assessments have been finalized
- Budget Impact:
- Agree that impact assessments measure resource use and not value
- Assess all aspects of care (such as hospitalization or doctor visits) and not just medications
- Keep budget impact and value assessments separate
- Consider a longer time horizon that includes all costs and cost offsets
- Acknowledge uncertainty in input factors by reporting ranges and estimates
In this emerging environment, pharma manufacturers will be expected to continually demonstrate their drug’s value and to price their products accordingly. The challenge is that manufacturers must cater their drug development and value propositions to several different organizations and stakeholders. Fortunately Impetus Digital can assist many manufacturers with establishing an advisory board platform, leveraging the expertise of a variety of stakeholders to give timely and expert advice on how best to navigate these complex value frameworks.
Stakeholders can include physicians, nurses, allied healthcare providers, administrators, payers and patients. Enrolled advisors can be engaged through a series of online touchpoints either in the form of web meetings or online asynchronous assignments delivered as web form questions, discussion forums or annotation exercises. Through these series of advisor online touchpoints, manufacturers can solicit feedback on their clinical trial development and endpoints, health economic and market access strategies as well as gain insights on how to navigate the complex value frameworks and their varying protocols. Advisors can also provide valuable feedback on launch planning, regulatory and reimbursement dossiers, patient assistance programs, private infusion clinic best practices and loss of exclusivity strategies. In addition, manufacturers can leverage virtual working groups to help develop clinical papers leveraging real world data, medical education materials, press releases and patient advocacy programs.
The virtual nature of the boards and working groups can help to increase the engagement rates of advisors who are often extremely busy and being utilized by multiple manufacturers for similar purposes. Also the assignments, which are compelling, relevant and timely, can give the advisors or steering committee members time to pause, reflect, process and review their colleague’s comments on their own time, allowing for more thoughtful and granular insights shared through the online forums. All of the assignments are created, programmed, project managed and reported out by Impetus and their technical team (medical, health economic or market access subject matter experts) so the manufacturer’s workload is minimal and so are the costs when compared to more traditional in person consultancy meetings. Leveraging a virtual advisory board to effectively plan and implement a successful product launch is a time and cost effective solution with the added benefit of building strong customer advocacy in the process.
The growth of value frameworks in the US has been fueled by high-priced innovative medicines especially in the rare diseases and oncology space. It is inevitable that these frameworks are going to get more robust and established over time as payers and policy makers start to include them in their regular assessment protocols and eventually look to legislate them. Ultimately value frameworks are not going away but will, in fact, become a common element in the healthcare ecosystem. Manufacturers need to be proactive in their approach, leveraging the brain power of their customers and trusted advisors, to help navigate the system in order to optimise their drug development process and expedite access for their products.
At Impetus Digital, we help healthcare stakeholders manage their advisory boards and steering committees through our Impetus InSite Platform. We increase the speed and quality of collaboration and outputs through asynchronous online assignments such as discussion forums and annotation exercises. We manage all the content development, project management, documentation and reports freeing up your team’s time to focus on their key priorities.
The results are:
- 40% increase in speed to insight gathering and project completions
- 50% increase in quantity and quality of insights
- 75% decrease in costs versus in person consultancy meetings
- 90% customer engagement rates, a 30% increase versus in person consultancy meetings
To learn more about preparing for your next advisory board or steering committee for cancer care pathway development or other protocols, contact Natalie Yeadon.