The Psychology of Digital Collaboration

The Blessing and Curse of Modern-day Digital Technology

Download our free eBook on the psychology of digital collaboration, benefits of and barriers to digital technology in pharma, and why ongoing communication with your key stakeholders is imperative to overcoming these barriers.

In this comprehensive eBook, written by Impetus Digital’s Co-owner and Managing Director, Natalie Yeadon, we explore a number of highly relevant topics for pharma and life science companies. Among other things, you will learn about:

  • Mobile knowledge collaboration and how mobile technology is revolutionizing the way we interact with colleagues and customers
  • How to avoid information overload and manage digital overwhelm in an age where email and instant messaging are the main ways of communicating
  • How to leverage social media channels for data collection and targeted marketing
  • The importance of “big data” for population studies and customer behavior prediction
  • Digital health tools such as wearables and smartphone apps, and why these are the future of healthcare
  • Innovative and potentially life-changing neurotechnologies for patient care
  • The Internet of Medical Things
  • Why pharma needs to adopt both behavioral science and digital collaboration tools to stay competitive in the digital age
  • How Impetus Digital can help navigate the obstacles related to digital technologies, collaboration, and communication
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