Hemophilia A: An Online Advisory Board Customer Success Story

In this customer success story of a hemophilia A online advisory board, we summarize the outcomes of using Impetus’ Advisor Discovery & Identification service to find suitable advisors, along with the design, results, and benefits of the subsequent series of online touchpoints with the identified hematology key opinion leaders (KOLs).

Our client—an emerging biotechnology company specializing in rare genetic diseases—first leveraged Impetus’ expertise to co-develop an online survey for finding the most suitable KOLs for their advisory board. After ultimately identifying and recruiting nine hematologists and pediatric hematologists from across the USA, they conducted a series of three touchpoints to gain a better understanding of the advisors’ practices and treatment algorithms for different patients. With the advisors’ help, they moreover refined their initial—and very rough—market access strategy and associated timelines.

Impetus Digital helps clients share and co-create with their key stakeholders, whether hematologists, other specialists, primary care physicians, nurses, pharmacists, allied health professionals, payers, or patients, using best-in-class collaboration, project management, and reporting tools. The Impetus InSite Platform® is ideal for creating engaging conversations on a variety of topics, including comparative strengths and weaknesses of a product and potential market access strategies. In addition, Impetus now also offers a new Advisor Discovery & Identification service, helping companies recruit the most suitable advisors for their specific needs.

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