PM360 asked those with expertise in improving adherence/compliance, including Impetus’ Natalie Yeadon, what the keys to a successful program are, the impact of new tech, and examples to emulate. Specifically, they were asked to address:
- What are the best ways to design adherence programs to ensure you are addressing the biggest barriers to adherence for your target audience? What strategies are you using to determine what will be the most effective solution?
- How can pharma best use data, technology, and patient insights to more effectively measure adherence and/or gain insights into the best methods of interventions for individual patients or specific patient populations?
- What strategies, solutions, or programs have you seen or used that have been the most effective in improving adherence? Or do you have any new ideas for a solution you would like to see that you think could be effective?