Global Marketing, Technology and Innovation

Podcast, Videos


In this special live episode of Impetus Digital‘s new Fireside series, I sit down with Jim Lefevere from Roche. Over the last 20 years, Jim has progressed through several positions of executive marketing leadership within Roche, the world’s largest biotech company. He is currently the Director of Global Marketing Services,  where he leads the overhaul of their existing marketing infrastructure to drive digital transformation.

Among many other things, we discuss the changes in digital marketing strategies, workflow, team dynamics, and required skillsets among Pharma teams brought on by COVID-19.

We also touch on the slow but quickly accelerating virtualization of the healthcare industry. Especially, we focus on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future.

Finally, Jim gives his insights on the current and future states of data privacy and ownership, AR/VR technology, and more.

You can watch the whole webinar with Jim Lefevere on-demand below, and explore other videos in this series on our YouTube channel.

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About Impetus Digital

Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.