In this episode of Impetus Digital‘s Fireside Chat series, I sit down with Esther Schorr, Co-founder and Chief Operating Officer of Patient Power LLC. Esther is a skilled global project manager who has worked with her spouse, Andrew, on patient and family education projects for more than 30 years. Esther is passionate about empowering both patients and “care partners” and is a strong believer that patient education leads to empowerment and better care.
Among many other things, we discuss Esther’s non-linear journey to patient education and Patient Power’s mission to empower patients and their loved ones to take control of their healthcare decisions. Further, we delve into the concept of “patient-centricity” in Pharma, the need for improved health and technology literacy among the general population, and how pharmaceutical sponsors can partner with Patient Power to educate patients on their disease and treatment options, in a transparent way.
Finally, we also discuss how companies will have to adapt their oncology clinical trials during and after COVID-19, including the potential roles of telemedicine and decentralized study designs, and the need to take factors such as the patients’ financial situations into account.
You can watch the whole video on demand below or on Impetus Digital’s Youtube channel.
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About Impetus Digital
Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.