The Ongoing Evolution of Medical Affairs

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In the latest episode of Impetus Digital‘s Fireside Chat series, I talk to Eddie Power, Vice President of North America Medical Affairs, Hospital Business at Pfizer.

We discuss a range of topics, including the effects of COVID-19 on the way Medical Affairs teams work and interact with the healthcare community. We also delve into the concept of ‘systems thinking’ and how this line of thinking can be applied within Medical Affairs and Pharma as a whole. Further, Eddie gives his thoughts on the role of technology in applying systems thinking, including barriers such as concerns about data privacy and bioethics. Other topics explored include in silico trials, AI and machine learning, blockchain technology, and more.

You can watch the whole fireside chat with Eddie Power, or listen to the podcast version, below.

To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube, LinkedIn, Twitter, Facebook or our podcast. If you enjoyed this episode, kindly leave a review on iTunes.

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About Impetus Digital

Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.

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