Patient-Owned Online Marketplace for Patient Insights

Podcast, Videos


A few weeks ago, I had the absolute pleasure of talking to Jen Horonjeff, Founder and CEO of Savvy Cooperative, the first patient-owned public benefit co-op that provides an online marketplace for patient insights.

In this Fireside Chat, we talk about a number of things, starting with how her personal health journey and experience as a chronic disease patient lead to her founding Savvy Cooperative. We also discuss the concept of patient-centricity in detail, including the value of diverse patient insights, and how to effectively involve and communicate with patients, especially during COVID-19. Other topics discussed include data privacy concerns, monetization of patient data, future health insurance models, and the important discussions that need to be held post-pandemic.

You can watch the whole fireside chat with Jen Horonjeff or listen to the podcast version below.

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About Impetus Digital

Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.