About the webinar
In our next Fireside Chat, Natalie Yeadon will sit down with Christine Jacob, Founder and Managing Director of Digi-Bridges, to talk about the future of mobile and digital health, including exciting technologies such as VR and AR. They will also touch on a wide variety of subjects such as the importance of user engagement strategies when it comes to mobile health and other digital technologies, the potential barriers to mobile health technology, and the use of data gathered from these technologies. Natalie and Christine will also discuss what technologies they are most looking forward to seeing enter the healthcare industry and ways to make digital health more “patient-centric”.
Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas. She is currently the Co-owner and Managing Director of Impetus Digital where she spends her time helping life science clients collaborate and create sustained, authentic relationships with their customers, virtually.
Christine Jacob brings more than 18 years of experience working in Fortune 500 organizations where she held leading global, regional, and local roles, mainly focusing on Digital. She founded Digi-Bridges to help unleash the potential of using Digital Strategies in advancing healthcare. She aims to help her customers to adopt creative and innovative user engagement strategies, successfully connecting with their key stakeholders to create relevant and sustainable digital health solutions.
About Impetus Digital
Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.