About the webinar
Brent Walker, Senior Vice President of Marketing and Analytics at Patient Bond, will join Natalie Yeadon, Co-founder & CEO of Impetus Digital, for this upcoming live Fireside Chat. Among many other things, they will discuss how psychometric segmentation can be used to guide healthcare marketing campaigns, the role of artificial intelligence and machine learning in extracting psychometric insights, and the controversies around using these kinds of data for marketing purposes.
Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas. She is currently the Co-Founder and CEO of Impetus Digital where she spends her time helping life science clients collaborate and create sustained, authentic relationships with their customers, virtually.
Brent Walker is the SVP, Marketing & Analytics for PatientBond, a platform for digital patient engagement. In this role, he is responsible for marketing strategy and execution, as well as generating and integrating healthcare consumer insights into the PatientBond platform. Brent led the development of PatientBond’s psychographic segmentation model, which enables personalized messaging based on patients’ intrinsic motivations and communication preferences.
About Impetus Digital
Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.