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Natalie Yeadon
Co-Founder & CEO
Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas. She is currently the Co-Founder and CEO of Impetus Digital where she spends her time helping life science clients collaborate and create sustained, authentic relationships with their customers, virtually.
Brent Walker
SVP, Marketing & Analytics
Brent Walker is the SVP, Marketing & Analytics for PatientBond, a platform for digital patient engagement. In this role, he is responsible for marketing strategy and execution, as well as generating and integrating healthcare consumer insights into the PatientBond platform. Brent led the development of PatientBond’s psychographic segmentation model, which enables personalized messaging based on patients’ intrinsic motivations and communication preferences.
About Impetus Digital
Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.