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Natalie Yeadon
Co-Founder & CEO
Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas. She is currently the Co-Founder and CEO of Impetus Digital where she spends her time helping life science clients collaborate and create sustained, authentic relationships with their customers, virtually.
Kim Shah
CEO
Kim Shah is an experienced entrepreneur and the Chief Executive Officer of KnowYourMeds Inc., a digital health assistant that seeks to improve health outcomes worldwide for chronic condition patients by leveraging AI to deliver personalized information and guidance on their diseases and their medications. He has vast experience working in the IT and life science sectors, including as Global Director of Marketing at Thermo Fisher Scientific.
About Impetus Digital
Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.