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Natalie Yeadon
Co-Founder & CEO
Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas. She is currently the Co-Founder and CEO of Impetus Digital where she spends her time helping life science clients collaborate and create sustained, authentic relationships with their customers, virtually.
Jennifer Cox
Manager, Research Contracts
Jennifer Cox is an expert on Canadian health research law. She has a Doctor of Law degree from the University of Calgary and a recent Certificate in Privacy Law and Information Management in Healthcare from York University. She has expertise in indemnity, privacy, and regulatory obligations within the Canadian medical research context. In her current position as Manager, Research Contracts at the Ottawa Hospital Research Institute, she specializes in high-complexity medical research contracts.
About Impetus Digital
Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.