About the webinar
Seth Rotberg, Patient Recruitment Manager at WEGO Health & Co-Founder of Our Odyssey, will sit down with Natalie Yeadon to share his views on how to empower rare disease patients, improve clinical trials, and move towards a truly patient-centric practice. They will also discuss how and why Pharma should leverage social media and patient “influencers” to reach more patients. Sign up now!
Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas. She is currently the Co-Founder and CEO of Impetus Digital where she spends her time helping life science clients collaborate and create sustained, authentic relationships with their customers, virtually.
Seth is a patient advocate, community connector, and motivational speaker who is passionate about bringing his personal experience to support the health community. His passion is driven by his mother’s 17-year battle with Huntington’s Disease, a rare genetic disease. In 2019, Seth co-founded the non-profit “Our Odyssey” to provide year-round social and emotional support to young adults impacted by a rare or chronic condition.
About Impetus Digital
Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.