About the webinar
Philip Poulidis (CEO & Co-founder) and Orchid Jahanshahi (VP, Life Sciences) from ODAIA will be sitting down with Natalie Yeadon for a deep-dive into the use of AI and big data for customer journey mapping and dynamic segmentation, data integration, and omni-channel customer engagement! They’ll also share their predictions for the future and much more. Sign up now!
Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas. She is currently the Co-Founder and CEO of Impetus Digital where she spends her time helping life science clients collaborate and create sustained, authentic relationships with their customers, virtually.
Philip is an experienced technology executive, board member, entrepreneur, and start-up investor with a demonstrated history of accomplishments in the IoT, Semiconductor, Digital Health, and Enterprise SaaS markets. His career spans over 25 years between Canada and the US, including 5 years in Silicon Valley.
Orchid is a seasoned commercial leader with extensive experience in Marketing Management, Sales Management, and Global Brand Strategy in the biopharmaceutical industry. She has held numerous progressive roles in bringing specialty and primary care treatments to healthcare professionals in various therapeutic areas. In 2020, Orchid pivoted her career to the AI space, leading ODAIA’s commercial vision to unleash the power of predictive AI for the life sciences sector.
About Impetus Digital
Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.