Natalie Yeadon named one of the 2021 PM360 ELITE 100

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Press Release

Jess Masciangelo, Global Business Development Director

Natalie Yeadon named one of the 2021 PM360 ELITE 100

Toronto, ON, May 14, 2021 —— PM360, the premier information resource for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Natalie Yeadon, Co-founder & CEO of Impetus Digital, as one of the 2021 PM360 ELITE 100 in the Entrepreneur category. Now in its seventh year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.

As Co-founder and CEO of Impetus Digital, Natalie Yeadon is helping life science companies around the world collaborate and form long-lasting relationships with their customers and key opinion leaders, virtually. Under her leadership, Impetus is becoming recognized as a catalyst for healthcare transformation, one conversation at a time. Natalie is a born entrepreneur. Together with her business partner and co-founder, Janice Smith, she has pioneered and disrupted the way pharmaceutical and medical device companies conduct their meetings and events. Even before the COVID-19 pandemic, they were leading the way in virtual meetings through Impetus Digital’s best-in-class Impetus InSite Platform®.

It’s an immense honor to be recognized from over 500 submissions and to be named one of the top-5 entrepreneurs of 2021,” says Natalie Yeadon when asked about her win. “I see this win as a reflection of our entire team’s hard work over the last year. It’s cliché, but we wouldn’t be where we are today if it wasn’t for every single member on the team always giving it 110% and being as invested in the company’s success as Janice and I,” she continues. “It also reflects our cutting-edge, best-in-class virtual collaboration tools, our white-glove professional services, and how we were able to quickly and effectively virtualize all of our clients’ meetings and events when the pandemic hit.”

The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact on the healthcare industry throughout their careers. More than 500 submissions were received and nominees were evaluated and selected by the PM360 editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 19 categories, including Creative Directors, COVID Heroes, Data Miners, Digital Crusaders, Disrupters, Drug Researchers and Developers, Entrepreneurs, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders.

“As the pandemic surged across the globe in 2020, all eyes were on the healthcare and life sciences industries in search for answers, treatments, vaccines, and hope—and the very best in our industry were able to deliver all of that,” says Anna Stashower, CEO and Publisher of PM360. “While every year our ELITE winners demonstrate the power of the life sciences to impact lives, this year’s winners had to do so by overcoming unprecedented challenges in record times. Their incredible work helped to navigate HCPs, patients, and doctors through this pandemic and get us to where we are now as restrictions are slowly being lifted and we start to return to more of the things we love.” 

The winners were profiled in PM360’s May 2021 issue. You can read Natalie’s profile at and check out the other winners at Additionally, the 2021 ELITE 100 will be celebrated during a virtual event on June 22nd at 7 PM EST. A special keynote address from Uber ELITE Winner Stéphane Bancel, CEO, Moderna, will kick off the celebration. Tickets for the event can be purchased at

2021 ELITE Winner Logo

About Impetus Digital

Impetus Digital helps life science organizations virtualize their in-person meetings and events through our best-in-class InSite Touchpoints™ and InSite Events™ offerings, delivered with white-glove service and 360° coverage and care. Leveraging our large portfolio of cutting-edge online collaboration tools, clients can seamlessly gather insights from, and collaborate with, internal and external stakeholders. To find out more about Impetus Digital, visit our website, follow us on LinkedIn or Twitter, or book a demo at

About PM360 

PM360 is the premier, must-read magazine for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.