Natalie Yeadon on the Grow A Small Business Podcast

I was recently a guest on Troy Trewin’s popular podcast “Grow a Small Business” where, among other things, I shared our small business journey, how having a background in the pharmaceutical industry helped to grow the business, and how Impetus Digital delivers virtual collaboration experiences for life sciences companies around the world.

We also discussed how we were able to increase our annual growth from 10-20% to over 250% in the last year, how and why leadership roles are essential in creating a purpose-driven organization, as well as my leadership book, The Healthcare Heretic.

You can listen to the full podcast episode below.

About Impetus Digital

Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients. To find out more about Impetus Digital, visit our website, follow us on LinkedIn or Twitter, or book a demo at