In this customer story, we show how a client leveraged Impetus Digital’s cutting-edge virtual tools, comprehensive online platform, and white-glove digital and strategic services to host daily MSL “eHuddles” during the ASCO 2021 annual meeting. Additionally, they hosted a post-congress debrief session using Impetus’ asynchronous platform.
The client’s main objectives were to:
- Maximize the number of actionable insights captured during ASCO 2021 by dividing sessions between MSLs and leveraging InSite Exchange™ to share back the insights in real-time or when convenient.
- Debrief on the insights collected during the annual meeting, including in-depth reviews of key abstracts presented.
- Easily share key insights with the broader Medical and cross-functional teams.
To learn more about our client’s approach and the outcomes of this project, download the full customer story below.
About Impetus Digital
Impetus Digital helps clients create sustained and authentic relationships with key opinion leaders using cutting-edge virtual collaboration tools. The Impetus InSite Platform® is ideal for creating courageous conversations on a variety of topics, without the need to travel and meet in person. We are experts in virtual customer engagement strategies and offer a range of digital, strategic, and medical writing services.
Discover how Impetus Digital can “virtualize” your stakeholder meetings and educational events by booking a demo via the online scheduler below.