Variety and customization: Keys to authentic customer relationships in the virtual world

Even as the industry is cautiously returning to face-to-face meetings, it is becoming increasingly clear that virtual meetings will continue to play a crucial role in how Medical Affairs teams interact with their customers. However, if we have learned anything from the past 2 years, it’s that the one-size-fits-all virtual meeting approach does, in fact, not fit many people at all.

In this webinar, hosted by the Medical Affairs Professional Society (MAPS), we explore how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.

Among many other things, you will learn about different ways that virtual meetings, programs, and events can be customized; the benefits of leveraging a variety of virtual tools on customer engagement and interactivity; and what other factors can help make or break your virtual meeting strategy.

Featuring expert industry speakers from the US and Canada, viewers will be inspired to re-think their current approach to virtual meetings and feel empowered to try new tools in order to optimize customer relationships.

Variety and Customization -MAPS webinar banner

Learning objectives:

  1. Identify current gaps and best practices for creating engaging virtual and hybrid life science meetings, programs, and events.
  2. Understand how and why to leverage a large variety of synchronous and asynchronous virtual tools to create inspiring virtual meetings and long-lasting customer relationships.
  3. Understand the importance of customization, nimbleness, and strategic thinking when planning virtual programs.
  4. Identify the benefits of ongoing virtual collaboration for Medical Affairs teams and customers.

You can watch the full webinar on-demand here. Not a MAPS member? Sign up for a 30-day free membership trial to access the webinar.

About Impetus Digital

Impetus Digital helps life science organizations virtualize their in-person meetings and events through our best-in-class InSite Touchpoints™ and InSite Events™ offerings, delivered with white-glove service and 360° coverage and care. Leveraging our large portfolio of cutting-edge online collaboration tools, clients can seamlessly gather insights from, and collaborate with, internal and external stakeholders. To find out more about Impetus Digital, visit our website, follow us on LinkedIn or Twitter, or book a demo at