Scanning for Health Indicators and Risks Through Your Smartphone

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Vlado Bosanac, Co-Founder & Head of Strategy and Revenue Growth at Advanced Human Imaging, sat down with me in this episode of Healthcare Goes Digital. We dived into the implications of increased integration of tech and data into daily life for the digital health industry and personal health outcomes, Advanced Human Imaging’s patented smartphone-based human scanning technology, and much more. 

Here is a sneak peek of our conversation:

Q: You’ve talked a little bit about the body scan and you’ve also talked a little bit about the facial scan. People’s immediate thoughts are the red-flagging around the facial recognition software and all of the deal with that. I think you were very particular in saying that it’s blood flow. What exactly does the facial scan do and read, and how does all that information get transpired through blood?

A: Basically, when looking at the trends then and so people don’t realize the skin is translucent. The pigment in the skin changes according to the flow of your blood and a number of other things like your heart rate and so on. What we do is we capture that and it’s super important to understand that we’re not recording your face. We’re not doing facial recognition. We’re doing nothing personally identifiable at all in that sense. It is the measurement of the blood flow across four key areas of the face. From that, with our partners, now we’re in the main build that addresses and has been proven out across medical diagnostics to show why that works a certain way and how it does that. We’re not talking about a few hundred people, we’re talking about tens of thousands of people, being trialed and being dynamical and the AI being built around how o capture this. I can’t go really into the depth of it because there is IP around that. We don’t want to go into that too much.

Frankly, a lot of companies are doing it. I don’t want to sit here and act like the holy grail with it. Other companies do components of what we do. What we’ve done that is so different if you like, is we’ve merged multiple datasets into a couple of experiences through a very specialized way. We’ve done this where, “I’m not just relying on your waistline so we know you’re at risk, and we know it from your blood test.” We want to have a look at correlating evidence.

Is the blood flow that we capture as good as a million-dollar medical device? Well no, it is not. Is it within the bounds of what medical requirements are to make? Yes, it is. Does the capturing capability through the blended data that we bring in pull enough trigger points to say, “Listen, we’ve got enough identifiers here, even though there’s not 100% of them to say there’s risk here.” You should now, from a carer’s perspective or a doctor’s perspective, say, “I’m just going to go to the next stage.” I’m not going to diagnose off these but I’m going to say, “I think there’s risk there because I’m seeing enough data.” As a doctor say, “I’m going to send you for some blood tests or some X-rays, or some other things to check you.” Then on the back of that, I look to diagnose. I’m trying to short circuit that.

As humans, and we’re all guilty of this, we go to doctors episodically. I can’t remember the last time I went to the doctor. It’s because we don’t do it until we’re sick, until something happens, until there has been an event. There’s a handful of people that do the regular checkups but it’s in the low single digits. As humans, we generally push through and because chronic disease is one of those things that creeps up on you in a lot of years. When you get that event, it’s usually, you got to go into some sort of a heavy diet regime, get back in shape, get yourself right, if you caught it quick enough or you go on medication, or both.

What we are trying to do is say, “Hi, John, 27-year-old, you’re okay but we’re seeing escalation here because the white blood cells are increasing; your heart rate’s higher than it should be with the respiratory rate and blood pressure; the blend of all these says, ‘this is where you’re going.’ So we’re going to look at you in three months, four months, six months, and if that trajectory keeps going, we’re going to grab you before it’s too late and you have the event, to get you on a path to being healthy.” That is really what we’re about.

For more of our discussion, you can watch the whole Fireside Chat with Vlado Bosanac, or listen to the podcast version, below.

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About Impetus Digital

Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.

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