Virtual Patient Engagement Program: A Customer Story

Our client wanted to better understand the needs, preferences, and treatment gaps among adult patients with a rare genetic disease in the USA. They had first conducted a virtual advisory board with physicians treating this condition but wanted to supplement that initiative by gathering patient insights to get a more comprehensive and accurate picture.

Over a period of seven months, the client engaged six patients in a fully virtual Patient Value Mapping project. With the patient advisors’ convenience and preference in mind, they opted for mainly asynchronous (over-time, anytime) touchpoints, with one synchronous (real-time) virtual touchpoint to record patient stories for short audio vignettes. Throughout the project, the patient advisors remained anonymous to both the client and other participants.

To learn more about our client’s approach and the outcomes of this project, download the full customer story below.

About Impetus Digital

Impetus Digital helps life science organizations virtualize their in-person meetings and events through our best-in-class InSite Touchpoints™ and InSite Events™ offerings, delivered with white-glove service and 360° coverage and care. Leveraging our large portfolio of cutting-edge online collaboration tools, clients can seamlessly gather insights from, and collaborate with, internal and external stakeholders. To find out more about Impetus Digital, visit our website, follow us on LinkedIn or Twitter, or book a demo at