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Next-Gen Interactive Tools for PCP Medical Education: A Customer Story

April 10, 2025

Clinical Trials, Customer Stories, Patient Engagement

Our client, a leader in the pharmaceutical industry, sought to design a comprehensive medical education strategy on the prevention, treatment, and management of a vaccine-preventable infectious disease. Targeting infectious disease specialists, primary care providers, and pharmacists across the USA, they partnered with Impetus Digital to address the…

Four women in business clothing are sitting around a rectangular table.

Impetus Digital recognized as one of the 2025 Best Workplaces™ Led by Women

March 11, 2025

Cecilia Petrus

Impetus Team

We’re happy to share that Impetus Digital has recently been recognized as one of the 2025 Best Workplaces™ Led by Women, building on our renewed Great Place to Work™ certification. Our President & CEO, Natalie Yeadon, inspires us all daily, and this Best Workplaces™ recognition reinforces our…

Enhancing Medical Education through Gamification and Innovative Technologies

March 6, 2025

Natalie Yeadon

Digital Technologies, Future of Healthcare

A version of this article was previously published on PharmaPhorum. As the demands of modern healthcare grow, new therapies are introduced at record speeds, and guidelines are quickly updated, it is key that medical education evolves to keep up. Traditional medical education—reliant on didactic presentations with limited opportunity…

Impetus Digital: now offering carbon-neutral live meeting support

February 20, 2025

Cecilia Petrus

Impetus Team

A year after Impetus Digital first calculated and offset all of our home office-related emissions, we’re excited to announce that we have now implemented Phase 2 of our journey toward carbon neutrality. As of January 2024, all of the carbon emissions associated with Impetus Digital staff attending…

Medical Education trends in 2025 include holvision technology

Next-gen Medical Education Technologies to Keep an Eye on in 2025

February 18, 2025

Natalie Yeadon

Digital Technologies, Future of Healthcare

A version of this article was previously published in the Journal of mHealth. While opportunities for continuing education and Pharma-sponsored learning programs are always welcome by healthcare providers (HCPs), it is no secret that traditional HCP education is plagued by a range of issues. Among many others, these…

A woman is sitting in front of her laptop while taking part in a virtual publication project

Top-10 Best Practices for Virtual Publication Planning and Development

November 8, 2024

Natalie Yeadon

Improve Your Advisory Boards

A version of this article was previously published in the Journal of mHealth. The landscape of publication planning is constantly evolving with the rise of novel digital tools, artificial intelligence, and virtual collaboration platforms. As a result, traditional barriers to effective and efficient publication planning and development are…

A group of five healthcare providers (HCPs)

Do Healthcare Providers Really Want to Go Back to In-person Meetings?

October 29, 2024

Natalie Yeadon

Improve Your Advisory Boards

A version of this article was previously published on PharmaPhorum. It is easy to assume that healthcare providers (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years. Anecdotally, however, we heard different things: many…

Scientific Workshop & Consensus Paper Development: A Customer Story

September 9, 2024

Natalie Yeadon

Customer Stories

Our client, a leader in the endocrinology sector, faced the challenge of launching a product in new indications without established treatment guidelines. To navigate this complex scenario, they turned to Impetus Digital’s innovative virtual platform and strategic experts. Through a combination of asynchronous data reviews, insight-gathering, patient…

Advantages & Disadvantages of Different Meeting Formats – Infographic

August 12, 2024

Cecilia Petrus

eBooks & Infographics

Learn about the pros and cons of various meeting formats with our comprehensive infographic. Explore how in-person, hybrid, synchronous virtual, and asynchronous virtual meetings stack up against each other, backed by years of research. Perfect for planning effective, efficient, and engaging pharmaceutical advisory boards and other small-group…

Image showing the concept of using AI for monitoring patient health and as a tool for clinical trials

Top-10 ways for Pharma to leverage AI according to…AI

August 2, 2024

Natalie Yeadon

Future of Healthcare, Personalized Medicine, Pharma Headlines

A version of this article was previously published on PharmaPhorum. Like most people these days, I have been experimenting with various artificial intelligence (AI) tools this past year. It’s remarkable to see the progress made in the technology compared to only a few months ago and there…

Next-Gen Interactive Tools for PCP Medical Education: A Customer Story

Impetus Digital recognized as one of the 2025 Best Workplaces™ Led by Women

Enhancing Medical Education through Gamification and Innovative Technologies

Impetus Digital: now offering carbon-neutral live meeting support

Next-gen Medical Education Technologies to Keep an Eye on in 2025

Top-10 Best Practices for Virtual Publication Planning and Development

Do Healthcare Providers Really Want to Go Back to In-person Meetings?

Scientific Workshop & Consensus Paper Development: A Customer Story

Advantages & Disadvantages of Different Meeting Formats – Infographic

Top-10 ways for Pharma to leverage AI according to…AI

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