Virtual Product Launch Planning & Preparation: A Customer Story

For this Pre-Product Launch Longitudinal Expert Engagement Plan™ (LEEP™), our client leveraged Impetus Digital’s cutting-edge virtual tools, comprehensive online platform, and White-Glove™ digital and strategic services to engage a group of cardiologists over a one-year period.

The client’s main objectives were to:

  1. Get a better understanding of the current market landscape for lipid-lowering agents in Japan.
  2. Get input on recent study data, including the key takeaways, strengths, and weaknesses of the studies.
  3. Understand the disease journey of patients with high cholesterol in the advisors’ centers.
  4. Get early feedback on positioning, messaging, and materials prior to their product launch.

To learn more about our client’s approach and the outcomes of this project, download the full customer story below.

About Impetus Digital

Impetus Digital helps life science organizations virtualize their in-person meetings and events through our best-in-class InSite Touchpoints™ and InSite Events™ offerings, delivered with white-glove service and 360° coverage and care. Leveraging our large portfolio of cutting-edge online collaboration tools, clients can seamlessly gather insights from, and collaborate with, internal and external stakeholders. To find out more about Impetus Digital, visit our website, follow us on LinkedIn or Twitter, or book a demo at