THE
OBSTACLE

To ensure a successful product launch, careful implementation is needed. These events can have huge downstream impacts on a pharmaceutical company. However, planning for a product launch involves several moving parts, including coordination between numerous internal teams and external vendors, as well as the use of multiple, disparate virtual meeting and collaboration platforms. This requires substantial time and resources and commonly results in project delays and high costs.

Further, people involved in product launches typically have multiple strategic brand objectives to manage, including regulatory, market access, pricing, manufacturing, medical education, and marketing objectives. This makes streamlining communication and collaboration between internal and external stakeholders essential.

THE
STRATEGY

  • Integrating all moving parts into a single comprehensive platform to allow teams to collaborate more efficiently with each other and with their external stakeholders, achieving engagement rates of 90–100%.
  • Partnering with a strategic vendor that provides end-to-end support and can perform all initiatives securely within the online portal, including recruitment and stakeholder management services, strategy, technical support, medical writing & content creation services in order to help streamline stakeholder communication and collaboration, and to further optimize the process and outputs.

THE
GAME
PLAN

To overcome the above problems, all functional teams involved in the product launch move their virtual and hybrid meetings and programs to an all-in-one safe, secure, and 100% Pharma-compliant virtual platform where external and internal stakeholders can provide precise and targeted feedback and communicate anywhere, any time, in any geography or time zone, at their own convenience. 

They also select a vendor that offers comprehensive stakeholder management services such as recruitment and contracting, honoraria distribution, and more.

Finally, they leverage Medical Writer-created Analysis & Recommendations reports and Executive Summaries to identify meaningful and actionable insights that can help steer the brand launch strategy and future topics for discussion.

THE
BUILDING
BLOCKS

Impetus Digital’s two award-winning, 100% Pharma-compliant virtual meeting and event solutions, InSite Touchpoints™ and InSite Events™, allow you to host all of your virtual and hybrid programs on the same platform. Having a large portfolio of virtual tools (“building blocks”) to choose from means that you can combine them in endless ways to completely customize your program, resulting in guaranteed participant engagement rates of 90–100%. The platform’s automatic translation (100+ languages) and speech-to-text tools ensure a seamless user experience.

We will work closely with you to understand your goals and will provide strategic advice on how our tools can be leveraged to meet your objectives. Among others, our InSite™ suite of tools includes:

THE
RESULTS

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Increase in the quantity and quality of insights
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%
Increase in the speed to insight-gathering and project completion
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%
Increase in participant engagement rates, guaranteeing an average of 90-100%
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0
%
Decrease in cost and resources
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%
Client satisfaction
0
/10
Average participant score
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0
%
Reduction in environmental footprint
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