Case Study Preview
Diabetes Market Access Advisory Board
An Impetus Digital Case Study
In this diabetes market access case study, we outline the design, results, outcomes, and benefits of conducting a series of online touchpoints. In addition to saving our pharma clients time and budget, online touchpoints have multiple benefits over in-person meetings such as high engagement and interaction rates, and the secure and audit-friendly system used.
In the first of three online touchpoints, web forms and the ever-popular group discussion tools were used to gather insights on the advisors’ situations and needs. In the second touchpoint, the advisors were presented case studies and divided into groups to debate whether the client’s new product would be suitable for these patients. Finally, in the last touchpoint, the advisors co-edited the first draft of a market access dossier using the asynchronous annotation tool.
By using Impetus’ online platform, the client was able to achieve their goals of value identification, creating value propositions, and determining the most suitable means of value communication.