Impetus Digital launches their official tree planting program

At Impetus, one of our core values is sustainability. We have pledged to become carbon-neutral before 2030 (aiming for 2025 or earlier) and are actively working towards this goal through a variety of initiatives and partnerships. Today, we’re excited to officially launch our tree planting program! From now on, every single new project with us plants at least one tree. In addition, we’re also planting trees on behalf of our team to celebrate their birthdays, anniversaries, and other special occasions.

Screenshot of live Impetus Digital Tree planting counter

Combined with other initiatives aimed at reducing energy use and fossil fuel dependency, reforestation and minimizing deforestation are important tools in fighting anthropogenic climate change. We acknowledge that this program will not be enough on its own to reach carbon neutrality, and that tree planting and carbon offsetting are imperfect solutions. However, we believe that every action matters and are excited to be part of the solution, not the problem.

More resources:

1. PDF: Impetus Digital Environmental Sustainability Statement

2. Infographic: Environmental impact of in-person vs. virtual meetings

3. Article: Earth Week at Impetus Digital

4. Article: Impetus is making a commitment to minimize our environmental footprint

5. Article: Why Pharma needs to care about global warming

6. Article: Reducing the carbon footprint of events

7. Article: Best of GBB in 2020: Green Businesses Leading the Sustainable Business Movement

8. Article: Impetus Digital: Reducing the Global Carbon Footprint Through Enhanced Virtual Events

9. Article: Top-10 ways that Pharma teams can fight the climate crisis

About Impetus Digital

Impetus Digital helps life science organizations virtualize their in-person meetings and events through our best-in-class InSite Touchpoints™ and InSite Events™ offerings, delivered with white-glove service and 360° coverage and care. Leveraging our large portfolio of cutting-edge online collaboration tools, clients can seamlessly gather insights from, and collaborate with, internal and external stakeholders. To find out more about Impetus Digital, visit our website, follow us on LinkedIn or Twitter, or book a demo at