Strategic Consultation and MIQ Discovery™ Process
At the start of every project, Impetus will meet with you to understand your objectives. Through our Most Important Question (MIQ) Discovery process, we then provide recommendations on how to best engage the participants in order to maximize the quality and quantity of insights gathered and achieve project success. Before and after each touchpoint, we schedule another meeting to discuss the best strategy moving forward.
Features, Benefits, and How Our Clients Use This…
- In-person or web meeting to understand project objectives and goals
- Identification of success metrics
- Determination of the number, type, and timing of touchpoints required to achieve project success
- Discussions related to the content and questions to be included for each touchpoint, and touchpoint modalities to leverage in order to maximize insight gathering and overall touchpoint interactivity
Relevant Customer Success Stories

Scientific Workshop & Consensus Paper Development: A Customer Story

Ongoing Virtual Communication between MSLs and Physicians: a Customer Story

Nephrology Research Grants Submission and Approval Program

MSL Digital Offices and HCP Community Boards: A Customer Story

Clinical Trials Investigator and Patient Engagement Planning: A Customer Story

Medical Cannabis Advisory Board: A Customer Success Story

Virtual Product Launch Planning & Preparation: A Customer Story

National Educational Webcast on Virtual Care: a Customer Story

Treatment Pathway Profiling on the Impetus InSite Platform®
