Strategic Consultation and MIQ Discovery™ Process

At the start of every project, Impetus will meet with you to understand your objectives. Through our Most Important Question (MIQ) Discovery process, we then provide recommendations on how to best engage the participants in order to maximize the quality and quantity of insights gathered and achieve project success. Before and after each touchpoint, we schedule another meeting to discuss the best strategy moving forward.

Features, Benefits, and How Our Clients Use This…

  • In-person or web meeting to understand project objectives and goals
  • Identification of success metrics
  • Determination of the number, type, and timing of touchpoints required to achieve project success
  • Discussions related to the content and questions to be included for each touchpoint, and touchpoint modalities to leverage in order to maximize insight gathering and overall touchpoint interactivity

Relevant Customer Success Stories