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Biotechnology concept: a researcher is looking at something through a microscope, with enlarged DNA strands shown on the right side of the image

Seven Key Issues Facing the Biotechnology Sector and How Virtual Medical Education Can Help

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Impetus Digital
folder_openFuture of Healthcare, Pharma Headlines
For the biotechnology industry, the 2020’s have been marked by an era of high-speed innovation, particularly in AI-driven drug discovery and complex modalities like cell and gene therapies (1). While innovation is advancing rapidly, the challenge now lies in navigating the infrastructure and educational gaps that prevent…

A New Chapter for Impetus Digital: A Message from the Co-Founder

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Impetus Digital
folder_openImpetus Team
Dear Valued Partners and Clients, Fifteen years ago, Impetus Digital began as a simple idea. Today, it stands as a thriving global medical communications agency, helping the world’s leading pharmaceutical companies collaborate, share insights, and educate stakeholders. Building this company has been the privilege of my lifetime.…
A female patient is sitting on an examination table, getting her blood pressure taken by a female doctor in a white lab coat.

Moving Beyond the Pill: Unlocking Value Through Engaged, Empowered, and Educated Patients

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Impetus Digital
folder_openPatient Engagement, Personalized Medicine
A version of this article was previously published on PharmaPhorum. The healthcare ecosystem is undergoing a fundamental, albeit gradual and sometimes painfully slow, transformation, shifting from a volume-based model—where prescription volume is prioritized—to one driven by value-based care. In this beyond-the-pill model, emphasis is placed not only…
Image concept of AI in medical education

Smarter Learning and Better Outcomes: How AI Can Provide an Advantage in Medical Education

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Natalie Yeadon
folder_openDigital Technologies, Future of Healthcare
A version of this article was previously published on PharmaPhorum.  It is no secret that traditional medical education, particularly in complex therapeutic areas such as oncology and rare diseases, struggles to keep pace with the increasing volume and complexity of new data, guidelines, and mechanisms of action. For…

Impetus Digital Featured in BIOTECanada Insights

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Kirsti Heitz
folder_openDigital Technologies, Future of Healthcare, Pharma Headlines
We’re thrilled to share that Impetus Digital is featured in the Spring 2025 edition of BIOTECanada Insights magazine! Our article, “Introducing Next-generation Medical Education Tools for Life Science Stakeholders: AI, AR, VR, Holovisions, and More,” delves into how we’re transforming medical education. Discover how our innovative tools,…