
Award-Winning Virtual Event Solution for the Life Science Industry
Take your virtual and hybrid events to the next level using InSite Events™. The InSite Events™ platform is the most comprehensive, customizable, professionally serviced, virtual and hybrid events “one-stop-shop” platform that caters specifically to the life science industry. At Impetus Digital, we are experts in virtualizing live events, including conferences, congresses, medical education events, hackathons, and corporate meetings. Using our unique combination of synchronous and asynchronous tools, we provide exceptional results and superior engagement rates.
Main stage events & breakout sessions
Several main stages can allow for multiple simultaneous presentations that participants can attend based on their interests, or one main stage with back-to-back presentations and interludes allows for maximum attendance. Small-group breakout sessions can be easily organized for pre-scheduled or ad hoc workshops, networking, education, and competitions, with participants being able to move seamlessly between sessions and the main stage.


Immersive 3D renderings and experiences
To add that extra “wow factor” to your event, Impetus can work with you to customize the layout using 3D renderings and immersive experiences. The conference hall interior, booths, and social rooms can all be personalized to provide a high level of brand identity.
Exhibitor halls
Exhibitor halls are set up to replicate the atmosphere of in-person events. Customizable exhibitor “booths” can be created, and banner ads from sponsors can be incorporated in key areas of the event. Exhibitors can use videos, links, quizzes, games, downloadable resources, live chats, and one-on-one video calls to engage with participants. To incentivize participants to visit exhibitor booths and actively engage with sponsors, a points system can be used and prizes can be assigned.


Networking
Networking can be open to all participants or based on opt-in and intelligent matching can be done based on mutual interests, ensuring a high level of engagement, as well as privacy. Networking can be facilitated either through synchronous virtual meetings, asynchronously using discussion forums and chats. Synchronous virtual meetings with individuals, small groups, or exhibitors can be set up in advance during the pre-event phase or on-demand as the event is in session.
Multi-national events
For international and multilingual events, Impetus offers real-time expert interpretation services. The portal interface, as well as discussion forums and chat functions, can be instantly translated into most languages.

Live and on-demand presentations
• Keynote presentations
• Interview-style fireside chats
• Workshops
• Panel discussions
• Lightning rounds
• Sponsored talks
• Live audience Q&A
• “Happy hour” or social events
Poster sessions
Mimicking live conferences and congresses, poster sessions can be organized using a combination of pre-recorded presentations, on-demand synchronous video calls, and asynchronous discussion forum and annotations activities to allow attendees to make comments and ask questions.
Breakout workshops
Breakout sessions can be organized for multiple event streams, sponsored workshops, or education events, as well as for company-led advisory boards, steering committees, and working groups. These can be integrated into an agenda or created ad hoc as individuals congregate.
Event planning and production
Impetus has a proven track-record in going above and beyond to make your virtual events run smoothly and successfully. We offer full-service professional event management, from the initial planning stage to event production and post-event follow-ups, including engagement strategies.
Conference promotion as a service
Impetus can work with you to determine the best channels for promoting your event to prospective registrants, including email blasts, Google Adword campaigns, LinkedIn, all social media platforms, and other creative/ and digital services.
Email drip campaigns
A drip-email campaign can help “tease” the event, incentivizing registrants to explore the InSite Event™ platform and asynchronously review and discuss pre-reading materials and videos related to the presentation and workshop topics.
Pre-event engagement
From the moment they register, participants are continuously engaged on the platform such as accessing event information, submitting questions for speakers, downloading pre-reading materials, pre-arrange networking sessions, and more.
Real-time engagement activities
High participant engagement and interactivity are created and maintained through a variety of real-time engagement activities, competitions, and games using Impetus’ cutting-edge portfolio of asynchronous tools.
Games and competitions
• Live chats, Q&A, and discussion forums
• Polls, voting, and ranking
• Quizzes, competitions and scavenger hunts
• Drop-and-drag games
• Real-time leaderboards and prizes
• Resource-sharing and document downloads
• Use of avatars and virtual reality tools
Real-time user metrics and reports
Event organizers are given a complete overview of key user metrics in real-time, allowing close monitoring of the engagement and interactivity levels and of all other aspects of the event. Organizers are provided a comprehensive report of key user metrics and event outcomes.
Behind-the-scenes technical support
All events on the Impetus Event™ platform come with expert technical and digital support for organizers, presenters, attendees, and exhibitors. We will work behind the scenes to make sure that all aspects of the event run smoothly, with no technical issues.
Secure registration
Registrations on the InSite Event™ platform is user-friendly, safe, and secure. Organizers can customize the information collected, including which sessions and topics the registrant is interested in, networking preferences, and more.
At Impetus Digital, security is our middle name!
Applies to InSite Touchpoints™ and InSite Events™
Asynchronous Online Touchpoints
The Impetus InSite Platform® is 100% pharma-compliant, with over 16 years of IT assessments and penetration tests under its belt. It is rigorously tested on an on-going basis, and a number of fail-safes are in place. Among other features and protocols, our platform has:
- Thorough regression testing executed for each new feature or update deployed
- Cutting-edge intrusion detection and prevention systems
- Automated daily backups of all content uploads, code, and databases (all encrypted)
- Automated SSL renewals to ensure no downtime or errors due to outdated certificates
- Ongoing security updates to frameworks, open source modules, and operating systems
- Region-specific cloud hosting
In addition, all employees who interact with the platform and/or client data go through annual data handling policy reviews and training.

Synchronous Online Touchpoints
Your IT department will approve of the secure technology and protocols used in the planning, hosting, and reporting of your web meeting, webinar, or event. Impetus Digital’s comprehensive web meeting technology safeguards and data handling protocols provide a private and secure meeting experience. Specifically, we employ:
- Strict control over screen-sharing, annotation, polls, audio/muting, and webcam-sharing
- Unique meeting IDs and Impetus-specific meeting URLs
- Careful sharing of meeting links through restricted calendar invites
- Vetting of logged-in attendees vs. list of invitees
- Meeting-specific passwords
- Enterprise-level accounts (not consumer-level)
- Minimal collection of personal information for participant registration and identification
Additionally, the following precautions can be taken, depending on your unique needs:
- Pre-registration can be made mandatory for all attendees
- Attendees can be placed in a waiting room until the meeting starts
- Meetings can be locked once started so no new attendees can join after the meeting has begun

For more information, request a download of the Impetus InSite Platform® Security White Paper.